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What is the most important skill you can possess as an Internet Marketer? Your words! The words you choose to use in your ad copy, in your sales letters and on your website will determine your success in sales! Improve your "word" skills daily. Read the ads that come to your mailbox (spam) and learn what words others are using to SELL their product. More important read your competitors ads. What words do they use to SELL their product? Carl Jung did a study and has determined people fall into one of 4 groups: 1. Thinkers 2. Feelers 3. Sensors 4. Intuitors Thinkers are detailed oriented, logical and their fear is criticism. They will check and recheck facts. Targeting this group you will need to use factual numbers, precise words outlining benefits of saving money and value for money spent. Be professional and conservative giving the thinker facts and space to make their decision. Feelers are risk takers and highly competitive. Entrepreneurs and investors fall into this category. They are assertive and confident and do not have time to waste time. To target this group you will need to use "strength" words, saving time, money and appeal to health related issues. Be quick and confident with your words to attract a "feeler". Sensors are idea people, advertising, writers...anything creative. People of this group are prone to buy "status". Use words that will make them feel important, well liked, and recognized. The sensors are into things that will help them become more organized, they like software and books. Approach this group with friendship, show you are not "all business". The Intuitors are excellent listeners and patient. They are slow in making decisions. They are "comfort" people and if they are comfortable with you, will purchase from you. They are turned off by fast talking salespeople so you will need to make friends with them first, selling yourself and finding a common ground between you and them. Use comfort words. Look at your product. Think about the above groups and write down words you feel would attract each group. Go to http://www.dictionary.com and http://www.thesaurus.com, expand on the words you have written down. Avoid hype but find some words that will spice up your adcopy. Do not try to sell your product in your ad. You are only writing to your target group to get them to take the next step. Use your email address or set up an autoresponder so you can capture the email address of your prospect, and to send them a more details of your offer. Use words that will appeal to each target group. Create a picture in the readers mind. It's like telling a story, you have a beginning, a middle and an end. Your ad is a 'teaser' to get them to WANT to read your story. (know more about your product) Finally, please follow "truth in advertising". Educate yourself on the FTC guidelines. http://www.ftc.gov Your product must be legal and you must be ethical and honest promoting your product. No amount of words can fix that! The words you choose WILL sell your product...choose them well! The Truth About Building Muscle. - 245-Page Bodybuilding E-Book, Full Exercise Database, Free Online Personal Training and More! High Conversions & Low Refunds! Write An Article-A-Day, The Easy Way! - Write a professional-quality article for fame, fortune or web traffic in one day. Fail-safe method that any one can use! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. Marketing Objectives for Your Web Site By Bobette Kyle Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder.Think of your Web site objective as the "big picture". It is the basis for a marketing plan and, in general terms, answers the questions:"How can I use the site to overcome my business's main Internet related challenge?" and/or "What is the purpose of my site?" When setting marketing objectives, keep your site's business model and customers' de… 2. Grab that Browser! The Captive Affiliate Marketing Model By Mike Beatham Creating mini-sites that grab your browsers and prime them into buyersIf you're familiar with autoresponders this will be simple, but yet many affiliates don't even think of this, and I can understand why - because when you glance over this idea it seems a little over-enthusiastic for making a simple commission based sale. But this is a common flaw in affiliate marketing - we're stuck in this mindset of keeping things as simple as the concept suggests. Affiliate marketing is seen as a two hour… 3. Truths and Lies of Internet Marketing By Riley McBride A long time ago you decided that working all the hours God sends every week and being away from your family just has to be wrong. You know what? It is. There is a way to right this wrong and it has to do with the Internet. But you knew that already. So what is the next step?You have been looking online in the search engines and maybe in the newsgroups and you have seen plenty of opportunities. Most of the hype you read sounds much too good to be true and most of it is. However, there are some … 4. The Google Toolbar & Search Engine Optimization By Alec Duncan Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here’s why… The Google Toolbar has grown significantly in features since inception. It now features several new useful features but the main focus of this article is on those that aid in search engine optimization. So without further ado here’s the Google Toolbar unfolded.PageRankUpon installatio… |
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