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I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it so I ran a word count. 44559 words. And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller. Last week I looked in the mirror at the 30 year old staring back at me and thought: "30? What does this number actually mean though?" Precisely nothing. Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking? You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with: - The number of pages viewed on your website every month - The number of visitors coming to your website every day - The number of your ranking in Google for your most important key phrase - The number of your global traffic ranking according to Alexa.com - The number of people that signed up to your mailing list yesterday - The number of people that visited your website using a Mongolian Internet Service Provider These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account. Enough Is Enough! Next time you share war stories with another website owner ask them the question: "How is your website performing?" I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business: Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay." What?! Have these people lost their minds?! Let us consider some better responses: Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year" or Anon: "Last month we made more profit than we made the whole of the first quarter!" Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers. How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded. In fact - you are running on guesswork - the world's most ineffective business fuel. No Matter How Old You Are You Need To Wear Glasses Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website. You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business. Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible. Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them. Pick a number, any number? No, pick profit - it's the best number there is. Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. Your Marketing Funnel By Alicia Forest Do you often wonder why it is that some coaches and other solo service providers seem to be well-known and sought after in their niche and while others, many others (you, perhaps?), still struggle to attract all the clients they'd like?I can give you a simple (really!) solution to that problem. It's called the Marketing Funnel and if you implement it in your business, I promise that you too can enjoy being considered an expert, in addition to selling more of your products and services. And you… 2. Seven Reasons Why New Products Fail By Bob Cannon The most optimistic success rate I have run across for new product ideas is about 3%. In other words, 97% of product ideas never successfully enter the market. There are lots of reasons for this low level of performance, but there is a consistency around a few common mistakes that routinely present themselves with inventors and new product marketers. These are not the only reasons, but if you can avoid these mistakes, you can greatly improve your chances for success.The Product: The single big… 3. Successful Marketing Using Websites and Why So Many Businesses Get It Wrong By Philip Brookes Many great website concepts are developed, launched... and then flop! The primary purpose of a website for any business is to generate increased revenues or reduced costs, or both. If it doesn't meet these goals it's going to be canned. So why do apparently good concepts fail? Because without all the pieces in the puzzle, we can't get the full picture.StatisticsHow many people currently visit your website each day, week or month? You'd be surprised how many people have lengthy meetings with me… 4. Online Sales : 10 High Decibel Tricks To Magnify Your Sales By I-key Benney Online sales is like a fine art and you have to learn the ropes on how to convert traffics to buyers.Below are online sales secrets to help:1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product.2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your business valuable intelligence for your business3. Enhance the power of your ad copy benefits by using at… |
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