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One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are some tips that might assist you in writing an effective, profit-producind ad. 1. Benefit from the experience of other writers. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. You can model your ad on these-- but don't copy them word-for-word. That's a no-no. 2. Set a goal for your ad. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web t.raffic, etc. 3. Build your selling points. Make a complete l.ist of your product's benefitsand features. Begin your ad with the most important benefit either in your headline or first sentence. 4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, and so forth. 5. Set yourself apart from your competitors. L.ist all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product. 6. Emphasize the benefit(s) of your product. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results. Your goal should to produce the "buying emotion" in your potential customers. 7. You must determine who the target audience is for your product. What age, sex, or background are they? Once you determine that, you should write down what reasons would attract them to purchase your product. Include those reasons in your ad copy. 8. Include any proven facts in your ad copy. Theycould be customer surveys, scientific tests, product reviews, etc. 9. Don't forget about "after the sale". Tell your audience what kind of support they'll get after they buy. It could be f.ree consulting, tech support, f.ree servicing, etc. Product support can be a huge factor in making the sale. 10. Try to get feedback from those who chose not to buy your product. Ask them why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy. Writing ad copy can be a formidable task for any beginning Internet Marketer. Using these tips may hopefully set you on your way to becoming an effective copywriter. Copyright 2005 Ronald Gibson Royalty Free Coaching Products. - Keep 100% of the profits by selling your own royalty free coaching products! Type At Home - Converts All Traffic Ez. - www.type-at-home.com/affiliates.html - Stop wasting your time for Tiny Profits! Try it and See for Yourself! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. What is Internet Marketing By Tim Phelan Since I sold my last business in 2004 I have been trying hard to make a living online. Most of my neighbors knew what my last business was as it was very obvious from the garage full of soda, water, snacks and vending machines. When I say garage full I am talking about maybe 1000 to 1500 cases at least. Yes, I was a vendor and I did this for about 8 years. 8 years of people complaining about out of date soda, warm candy bars and dimes stuck in the machines. 8 years of 40 foot Pepsi and… 2. 3 Reasons Why I Never Delete Spam Immediately By Marina Smiley All of us hate spam and all of us have our own methods of fighting it. Unfortunately, all the methods in the world cannot help us to succeed completely. A long time ago, I heard the expression, "If you can't beat them then embrace them".Ok, so what has this expression have to do with the spam problem? In my opinion, a lot! I decided to use the spammer's knowledge for my own interests instead of just being frustrated and get upset looking at all my emails full of junk.Every morning when I open … 3. Internet Marketing Tips from a 10-Year Old? By Cindy Kappler Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn't think so. But let me tell you what happened...My 10-year-old son Ben and his sisters wanted to attend a musical theater class. The total price tag? $1,590!I said they could go, but they'd need to earn the tuition money.Well, the kids are the published authors of a children's book called 15 Reasons I Love My Dad. It retails for $14.95. Their proposal - go door to door and sell their book until the… 4. Once Your Yellow Page Ad or Website Brings Customers In, Make Purchasing Easy for Them By Lynella Grant Smooth Out Customer Choice PointsDeveloping a trusting customer relationship is a process. And sales seldom happen without trust. A relationship builds as a sequence of steps follow one another. Whether contact occurs in a single encounter or over time, each step is riddled with choices. As the sales process goes along, customers have to be willing to take another step - to make further commitments (however small) of their time and attention.When customers already trust you and are interested … |
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