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Do you continue to create products/programs/services that you think your prospects need - offerings that seem the most logical to you that will help your prospects do, be or have better - but you can't seem to sell many - or any? :) There are two things you need to remember when creating any offering for your niche: 1. People buy what they want, not necessarily what they need. 2. People buy based on emotion, not necessarily on logic. And if you're a fan of The Apprentice, you'll see time and time again that the team that wins is the one who nails both emotion and desire in their marketing message! :) There are several ways to get this information and use it to help you create an offering that will solve your prospect's problems and make a profit for you at the same time. The best way is to do your research. Make sure you conduct market research of your niche on at least a quarterly basis. You want this to be an ongoing part of your marketing campaign so you can keep up with the changing desires of your target market and continue to offer them what they want (not what you think they need). Here are some ways to do this: 1. Simple: Ask them! Ask your prospects a simple, open-ended question, like "What's your biggest challenge with building your business online?" or "What's the one thing you'd like to learn more about that relates to balancing your work and family life?" Tailor the question to your niche and use the information you receive to help spark ideas for new products and services. You can put this question to your target market a number of ways: as an autoresponder when they sign up for your freebie offering, periodically in your ezine, ask them on your teleclass and have them email you their response, or ask them on discussion boards and blogs in your niche. 2. Almost as Simple: Do a simple survey that asks 1-10 questions using a survey tool like Zoomerang or Survey Monkey (see Alicia Recommends below for more). This allows you to ask more specific questions to elicit more specific responses. Doing a survey like this really helps you to NOT waste your time creating offerings your target market simply doesn't want. (For example, in my latest survey, I'm discovering that no one really wants more information about "defining your niche." Now I know not to focus more energy in that area. Cool, huh?) 3. Advanced: Set up an Ask Database campaign (www.AskDatabase.com). This tool helps you ask your niche what they want in a sophisticated and professional-looking way. It does a few other things besides just asking the questions, so if you have the budget, it might be worth looking into. (And if you use this system, would you email me and let me know how it's going? I haven't tried it yet, but it's part of my plan going forward.) One last tip: To entice people to share their thoughts with you, offer them a free gift for answering your question or taking your survey. It's also a nice way to say thank you for their time. The information you glean from implementing this strategy (especially over time as your list grows) is priceless! Try it for yourself and see if you don't agree... :) Copyright 2005 Alicia Forest Loaded Bases Racing Method. - Winning at the Races from Home. Guaranteed Winning Gambling System! - Professional Gambler Reveals Winning Gambling Strategy That Guarantees A Profit. Make a Truckload of Money Gambling! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. Internet Marketing: 10 Blazing Internet Marketing Secrets To Sky-Rocket Your Profits By I-key Benney Your turn to succeed has come.I am happy to offer you 10 blazing internet marketing ways to sky-rocket your profits at your website!1. Use a "P.S." at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus.2. Publish a free ebook and give it away from your website or in your e-zine. This will increase your traffic, sales and e-zine subscribers.3. Create multiple streams of income with your web site. You could sell your o… 2. Are You a Bit Confused with This Whole Niche Marketing Craze? By Ryan Blake Well let me explain. Niche marketing is a process where you'll find small but potentially profitable market segments and designing custom-made products to fill them.What is a Niche Product?A Niche Product is the product that is specifically designed to meet the needs of that special segment. There are tons of eBooks which are related to "Creating Niche Products" or "Finding a Profitable Niche" In this Article we'll cover what to do with niche products with reseller rights. What you'll find ou… 3. How to Choose an Internet Marketing Company By Lester Boey -- Internet Marketing Determines Web Success --Internet marketing is essential to the success of web sites. You can have a professional looking website but what good can it do if internet users are not able to find it when they need your products and services? That is where an internet marketing campaign comes into play."Your website has to magically appear before buyers when they need products and services."Internet marketing is similar to designing websites- it does not require much experien… 4. Internet Marketing Requires Lots of Patience! By Al Kernek When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months!Putting up a business Website is just the beginning. The real challenge is to achieve visibility in the crowded Internet marketplace. The days are long gone when you could expect to sit back and wait for potential customers to find you. Now, you must be pre… |
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