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RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings. The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other “content consumers” (other websites, search engines and so on). RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites. But some marketers are still afraid that not enough internet users are using RSS feeds. Think again … While achieving not more than marginal penetration, its usage is growing with astounding speed. Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there! >> BUT WHAT ARE RSS FEEDS? RSS content is delivered through RSS feeds --- simple files structured in a specific way. These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers. These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher’s web site), presented in a linear list. But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files. >> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS? The point of RSS feeds is to get people to subscribe to them, so that they can constantly receive fresh information from you. It’s just like subscribing to e-mail newsletters, only that there’s no e-mail involved … and consequently no spam or spam filters. But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator. RSS aggregators are special tools that can take an RSS feed and display it to the end-user. They come in many different forms and flavors, but the most popular are desktop applications and web readers. In the case of desktop RSS aggregators (example: http://www.awasu.com), end-users need to download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts and then use those websites to view RSS content directly from their Web browsers. After installing an RSS aggregator or registering at a web-based RSS aggregator web service, the user needs to proactively add the link to your RSS feed in to the aggregator to view your content. Every time you update your RSS feed by adding new content items to the RSS file, the user is notified of that through his RSS aggregator, making the content immediately available to him, without it having to face any SPAM filters and other barricades on the way. And, for the best part, most RSS aggregators are free to use, so there’s really no excuse to not get started today. And by the way – so are quite a few RSS publishing solutions! Yes, RSS is the free way of getting your content delivered every time. Copyright 2005 Rok Hrastnik Guru Traffic Secrets - Volume 1. - 14 Top Interent Marketers Reveal Their Free Targeted Traffic Secrets. Web Marketing Graphics Pack. - Professionally designed graphics for web marketers. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. 7 Critical Reasons Why Marketers Use Mini-sites By Mary Murtha The use of mini-sites has become the mainstream for most internet marketers. Some people claim mini-sites to be “trendy”, while others know they are here to stay.Their use is not just a fad, mini-sites out perform every other type of website in the history of the internet as long as they are used wisely.Here are 10 critical reasons why we see them in use everywhere we surf:1) They can be created quickly! Any marketer will tell you, if you don’t know already, time is of the utmost importance … 2. Seven Ways to Keep Earning After You've Completed the Sale By Joseph Pattison So you’ve just sold another digital product; things are going great, right? Well, they might be, but unless you separate yourself from the crowd, you’re probably still leaving money on the table. Here are seven simple ways to keep the money coming in long after the initial sale.1. Throw in a free ebook with giveaway rights as a bonus for buying the product. It doesn’t have to be long; anywhere between five and twenty pages will do. The key is to give them a strong incentive to give it away. Th… 3. It's a Community Thing! By Pam Thomas You have this great website, you have sent out e-mails regarding your services, printed out hundreds of brochures which you have given to friends and relatives, but what you really need is to get people talking about what you offer. You know that if you can do that, people will recommend you to others and your client base will begin to grow. Sounds great, doesn't it? But how on earth do you get people talking?Two words: ONLINE COMMUNITYCommunities come in all shapes and sizes - from sharing co… 4. How To Build Any Online Business - Fast By Daegan Smith Online business has now been a trend in the modern day of doing business. It is an effective way to make product selling and responding to client orders or comments. With this trend, all of us are hooked to do it. In order for us to build an online business, here are the following tips that we need to know:1. Register a domain. It is important to have this item because you needed a contact to host the website you are planning. Of course, you must make bargains with different sectors having bus… |
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