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#1 ~Look at your past customers~ Notice trends in the type of clients you attract and pay particular attention to the ones who provoke you to be our best. How do you feel when you get off a call with a client who's "got it together"...Great, right? What about the client who's a real downer? The phone rings and you glance at the caller id. Ugh! Not her AGAIN! I'd rather stick my hand thru the paper shredder than answer the phone. (LOL, we've all been there!) Remember the tolerations from unpleasant encounters and be sure not to allow them into your newly formed target market. #2 ~Think about ideal future prospects~ Make up an imaginary customer. For example: mine is “Caroline Everson”. She’s a 35 year old coach/therapist, married, lives in LA and works out of her home office. She's been in practice for 3 years and has two daughters—10 and 6. Caroline's website is so stagnant it stinks because it hasn't been updated for over a year. She wants to revive her online presence, and attract a full roster of clients from all over the country in the next 6 months. Focusing on one person allows you to really get to the “pain” your prospect is having. What keeps her up at night? Where is she stuck? How is she feeling? This will give you the “emotional” element in your web copy to hook the prospect. Your ideal goal is to connect with the reader so they will take action and contact you without hesitation. The tighter your niche, the better! Also remember that your niche can have sub-niche’s and can change at any minute. This is a process…do not obsess... it may take 1 week, 6 months or even a year to figure out exactly who is your ideal client. #3 ~People we DON’T want as customers~ The message we craft is to attract the folks we WANT to do business with. If our message is CLEAR, we will weed out the wrong types of prospects by allowing them to self-qualify and not bother contacting you. Sometimes I’m asked by people who haven't visited my website if I can create their e-commerce site, or other commercial site. By simply stating who my niche or market is (therapists & coaches) it gets me off the hook easily and prevents me from getting involved with a project that’s not in my area of expertise. So, ask yourself... who's your Caroline Everson? Royalty Free Coaching Products. - Keep 100% of the profits by selling your own royalty free coaching products! Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. My Wacky Test Marketing Experiment Succeeded By Jim Green In a previous article I recounted engaging in a wacky piece of test marketing – and now I’d like to provide you with a progress report.I set up a temporary website with a sales pitch for a product which I had yet to create - and cheekily signed off with a visitor survey request instead of the customary options to purchase.The questionnaire went like this…1. Does the sales message tempt you to buy? 2. Would you download the product for evaluation? 3. Would you pay $... for the standard version?… 2. Effortless Marketing: Create Your Marketing BLING By Robin Harris For many burgeoning entrepreneurs, the “M” word can be an unexpected stop gate to the realization of their potential for success. Mmm, mmm, mmm, marketing, for the non-sales oriented entrepreneur occurs like a serious impairment to communicating with potential ideal clients (customers). When this skill is missing from their natural repertoire, their business, no matter how vast its potential, can languish in cycles of struggle and low profits.The traditional marketing approach that one can stu… 3. Five Online Marketing Tactics Every Business Should Use By Stephanie Diamond Every online business strives to make their website unique. In my experience, there are five fundamental tactics that every online business should employ. Some are intuitive, some are not. I have found that businesses find several of them ‘inconvenient’ and choose to ignore them. Review the list and see if you are guilty of avoiding a useful tactic.1. Use Professional-looking brandingIf you were to choose one item from this list not to ignore it should be branding graphics. Professional graphi… 4. Registration Online: 10 Secrets for Success By Bill Flagg In working with more than 1000 clients, we've seen some really great ways to enhance event registration. And the best thing is that with the advent of online registration systems, much of these techniques can be automated and streamlined.The result: a better experience for your registrants. In addition, these online registration systems eliminate many of the headaches you and your team face on a day-to-day basis.These 10 little success secrets will:• Attract more registrants • Make events mo… |
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