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Hoo boy, I am sticking my neck out here! Ready for the chopping block I am - but it needs to be said and here it is: "Marketers - wake up! Get back to basics and get original" So what is this all about? The other day I got an e-mail from a marketer: Intriguing subject line, but also a little disconcerting. "Leon, Don't ever trust me again". Wow, this is really thin ice stuff. I must say it really intrigued me. A powerful statement and unique. Methinks that this marketer had a lot of faith and kudos' to him for a very original opening headline. So what did I do? Of course I opened the mail and had a look! Why did I open it? It was a mail from one of my trusted marketing acquaintances in the marketing world. It was from someone that has built credibility and trust with me over a period of time. And yes, the headline or subject hooked me - why should I now suddenly not trust this marketer? Yes it worked Now comes the crunch - why, o why must everyone copy - like sheep, I tell you. In the next 24 hours I received another bunch of mails with the same heading/subject from other marketers! O dear me - how un-original can you get - A flock of sheep following a leader! My unsubscribe button worked overtime. It now was becoming an irritation - not an attention grabber. Come on marketers - it worked for the original creator of this headline. It is a unique headline - like a signature, but for the originator only. Not for copycat purposes. What has happened to creative marketing? What has happened to re-packaging? What has happened to original thinking? What has happened to you, dear fellow marketers? I am using a specific example of an e-mail in this article, but unfortunately it happens all the time. I see this happening continuously - the same marketing messages/headlines/subject coming through from different marketers. It is so obvious. The originator of this created a great attention grabbing headline/subject for the marketing e-mail. It also worked for him because he had already built a trust relationship with his customers. Because it was so unique, it stood out - like a brand. Other marketers that copied this - word for word I must add - fell flat on their faces - it worked against them as it was obvious that there was not even a hint of originality in their thinking. By all means copy the method, even the manner, but copying the exact words as well ? So please marketers - be wary of what you copy. And when you copy someone's message please check the spelling. Please marketers - be original, be yourself, take a little time to be creative - repackage the message to fit your style and your list. Please marketers - be aware that you have customers on the other side and not just a list of names that needs to be fed regurgitated copy. Please marketers - stop copying and start marketing to your customers! Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
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