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Convinced you have a fantastic idea for your online business and can't understand why you're not making a big profit yet? If you're seeking your very own Internet fortune and have developed an online business, you know there are a lot of steps involved. You've registered your winning domain name, hosted it, put together your business plan, etc. You've thought very carefully about your products or services and you're looking forward to the day the orders rush in. But have you woven what makes you unique through your business model? What is going to cause the web surfer to click your order button as opposed to gliding over to your competitor's order form? Have you developed your "USP"? You may ask, "What's that?" It's your "Unique Selling Proposition". What makes your business and website different from all the rest? How do you separate yourself from the pack? We're sure you're very aware of how fast the Internet is. People are busy in today's "keep moving" culture. If your website doesn't grab their attention and keep it, they are off to the next one faster than you can ask your bank rep, "What's the latest I can send my mortgage payment in again?" Realize that most people are going to do a little research before they buy. We do this all the time and we're sure you do, too. Don't you search a lot of sites, bookmark the ones that look good and then go back and buy from the one you feel will benefit you the most? Maybe they have the best guarantee, the best service, the best quality, the best price. Or their USP makes some connection with you, right? Coca Cola - "I Want To Break Free" UPS - "What Can Brown Do For You?" Subway - "Choose Well" - Get the idea? If you can come up with a Unique Selling Proposition that resonates with your prospects, you will flourish. We promise. Try to get in touch with your prospects' emotions. What is it that they really want from you? Do they want to ultimately lose 30 pounds, be in shape like they were when they were 25, make an extra $2000 a month or maybe $100,000 a year? Here's your homework. Pay very close attention to all the "USP's" you see on TV, magazines, billboards and, of course, the Internet. You can't copy anyone but it will help you see what pulls the attention in. Come up with a phrase that captures exactly how your prospect will feel or benefit after doing business with you and they will bookmark you, not your competitor. Capture exceptionally well how unique your business is, how wonderfully better off they'll be after working with you and you may not have to wait at all. They may just decide to go ahead and click that order button right now. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. Viral Marketing By Rajitha Dahanayake What is Viral Marketing?“Viral marketing is word of mouth marketing on the web. In other words it is the “e” term for word of mouth marketing.”Viral marketing was born in 1996. Viral marketing messages receive 5 –15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites.The Classic Example…The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. E-mails sent using this service contain a… 2. Build Your Marketing Muscle By Sopan Greene During a saxophone lesson the other day I realized how much regular practice can help a part time internet marketer. My teacher taught me a long time ago to just play for 15 minutes a day to progress. I was shocked when I first started doing it, but it works. And it works fast.As I've applied that theory to my business I've seen the same rewards. If you have a tight schedule, it's actually better to work on marketing for 15 minutes a day than it is to come up with a block of hours to get a lot… 3. Internet Marketing Success Requires a Business Plan (Part II) By Al Kernek Formal business planning is a process that takes that "great idea" and subjects it to rigorous scrutiny. It either validates your premise or else shows you where the idea falls apart. Business planning forces you to identify costs and develop a sensible marketing strategy before you start spending money. Having a solid business plan will also help you to acquire funding, if necessary.So what should an Internet marketing business plan address? At minimum, it should be a written document th… 4. 5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face By Charles Kangethe I bet you can't tell me... the single biggest problem facing Every Direct Marketer, new and old.It's not generating traffic, nor building an O'pt-In list, nor is it finding products to market and it's not a lack of Cash.You can buy traffic, you can buy O'pt-In list members, you can make or buy products and you can even borrow Cash.The biggest single problem for any Direct Marketer is How To Earn Your Prospect's Trust.Learn how to earn AND keep trust and you open up huge new Marketing possibi… |
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