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In 2004, 33 million US and Canadian Leisure Travel Hotel and Hospitality consumers bought, booked, or found their trip online for a total of 65 billion $ in travel revenues through the Internet. This represents a full 59% of the total $120 billion Leisure Travel market. (These numbers are not exaggerations: the source for these numbers is online research leader Forrester Research.) About 65% of all travelers did at least some of their travel planning online. For example, the ‘young adult’ age group (19-25 yrs) spent $2.5 billion on on-line video gaming, yet that same age group spent a truly astounding $25 billion on on-line travel. The reason for the huge number of people researching their trips online is simple: online travel planning makes sense. Online travel planners are wealthy consumers who like to travel. They travel more frequently, and they spend more than the average consumer. Average spending is $3,400 per trip and on average they do this 4.9 times per year. Even better – these travel planners that find you online are inclined to be NEW customers who would not have found you otherwise. These customers are looking for you, but based on our research, they are not finding you. A full 98% of web users use search engines (iprospect.com), and 65% of North Americans use search engines to come to a purchasing decision (Enquiro.com). Most people are drawn to regular search engine results rather than to paid placements (Enquiro.com) which is why search engine optimization is the best form of search marketing. Consider how you use searches and you will know that the value of showing up on the top of Google’s first pages when someone looks for a hotel, resort, or other facility in your region is huge. Forecasts show that the Strongest Online Sales Growth areas for the Leisure Travel industry include the following: 1. Hotels (1/3 of all leisure/travel dollars spent online!) These revenues are there for the taking: showing up on top of searches in your area is the way to capture them. But you need to show up on top because 70% “rarely or never” look past the first results page, and 91% of users modify their search criteria if the first 3 results don't meet their needs (iProspect.com). What does it cost to bring in these visitors? The cost of a strong search marketing campaign will surprise you. It can be as little as $1,500-$2,500 for a campaign that will bring in literally hundreds of new guests. Search optimization is simply the most cost effective way to reach a wide audience. Consider how much money is spent on traditional advertising (which often produce questionable results) and compare the results. Shifting some of this purchasing to the Internet will bring a much larger return. Critical Success Factors: based on consumer stages: 1. The ability for customers to find a website. A focused combination of efforts that will produce positive results: 1. Content. It takes time and a consistent effort to achieve good results. As with anything truly worthwhile, there are no quick fixes, no magic bullets. The Pitbull Guide. - The Best Selling Pitbull Training and Care eBook on the Internet / Unmatched Conversion Rate. Worldwide Pet Sitting Directory. - Interactive site matching pet owners and pet sitters worldwide. Automatic notification of pet sitting assignments Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly By Stephen Warren The Advantages Disadvantages Of Internet Marketing are many.A few Advantages Disadvantages Of Internet Marketing are:* It's on the internet so it's low cost* Very fast* And you can reach a global audienceHowever it:* Can leave the businessman feeling isolated* Hard to tell if people are lying because you can't see their face* And you can be overloaded with information.There are more Advantages Disadvantages Of Internet Marketing, but I wont cover them all in one article. However I will focus o… 2. Internet Marketing: 10 Hypnotic Psychological Desires To Empower And Make Your Ad Irresistible By I-key Benney Psychology is the engine that drives human behavior.You can’t make people buy from you unless you know what motive them.This is the cardinal secret of internet marketing success.You have to know their needs and desires in life and how to trigger them.Find out the hidden psychological forces that drive human beings.Discover them and push the buttons correctly, and relax and let the sales roll in.Here are the secrets.1. Most people like surprises because it's a change of pace from their routi… 3. From Niche Marketing to Fragmentation By Stephen Pierce Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated “I don’t know the key to success, but the key to failure is trying to please everyone."Are you trying to be everything to everybody? Are you even trying to be one specific thing to everybody?Re-examine your marketing strategy and trim the fat and focus on very specific niche markets. Heck, go even further than niche marketing and fragment that niche to micro levels.For example th… 4. Finding The Right Internet Marketing Technique For You By Daegan Smith Finding the right Internet marketing technique that works best for you is probably going to be trial and error. Different web marketers have found their successful by using different marketing ideas. Each person’s target market is different as well. You will have to try a variety before you find the Internet marketing technique that works best for you and your web-based business. Here we will throw out a few suggestions to try and see what works for you.The Internet marketing techniques th… |
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