The Process Is More Important Than the Objective



Get Internet Marketing News and Info on mps-internet-marketing.com. The Process Is More Important Than the Objective topic will increase your understanding on Internet Marketing News and Info. We at mps-internet-marketing.com only provide news, articles, information in Internet Marketing News and Info. Internet Marketing News and Info at mps-internet-marketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.

For small businesses The Internet is a wonderful tool , but many people are still very disappointed concerning the results they have.

The real truth is the web can be effective depending on how the Internet strategy is designed. There is one big error that most business make from the very beginning: they didn't understand that The Internet = Communication!

Of course, they are aware of the importance of communications, but have they applied that knowledge to website strategy?

What most people use the internet for?

I am sure about the answer we shall receive most of the time : "They got on The Internet to sell product or service !!" Of course the answer is right, but they often forget that the process is most important than the objective itself, and turn their web page into an "Internet storefront", going to be disappointed at last.

On the other hand, from the above answer a second conclusion is rising: rarely people come on the internet to buy something. And is true also, as time as, excepting Amazon and a few select websites no one is making a killing selling strictly on-line.

Because people still like to see, to touch and to check goods the main activity of potential buyers is not to *buy* on the internet but to *collect information about a product or service*.

In that circumstances the number one goal of Internet sales strategy should be to give to potential buyers the information that will influence their final sales decision. People come to website looking for information, not for a storefront or a shopping cart. That means the storefronts and shopping carts can be important parts of the strategy - but they shouldn't be the main strategy.

Let's have a simple example.

I hope that some of you who read this article will click on the little link at the end to become new subscribes of my eZine. Let's say this could be my goal. But in order to reach your membership, I'm first giving you a large dose of free and useful information.

Why? As Hamlet said, this is the question!
Think of the benefits this article provides to me. By reading it:

1. I can show you that I know what I know.
2. I've created a dialogue ( built a relation) with you.
3. I've increased your confidence in me.
4. I've given you something of value for free. (you have no obligation to give me something in return).

Remember that the process is more important than objective? In other words, what I have done: I've initiated a relationship with you. I did not ask you to be my subscribers. But by giving you this information, I've initiated communication with you and, quite possible, I increased your confidence in me. At the bottom of this article there is a brief note regarding me and my eZine without any command. Because I hope you already trust in me, you might think that my product is good also, and because the sign up is also for free, may be I do convinced you to click the link to my MCF Newsletter.

In the same way, this weekend eZine offers constant a lot of information for small business on the Internet, about the Internets and its secrets, about many available jobs I am informed, refreshes your life with pieces of good humor. I continue to communicate with you in mutual benefit.

Conclusion:

The great advantage of the Internet is *not* your ability to sell your product along side companies that are ten times your size, but your ability to *get information* to potential buyers about your product!

Think all the time of a potential buyer of your product or service. Is your website giving them the information they need? If they are permanently stormed by the sharp buying competition, are you giving them all the detailed information they need to choose you?

Remember that the process is more important than the objective.



Acid-Alkaline Diet Simplified! - Achieve permanent weight loss, experience vibrant health, and reverse the aging process with this complete home study course.
Google Adwords Secrets Revealed. - The Secret Fundamentals Of Google Adwords. Shoot Your Ad To The Top Of The List, Reduce Cost, And Earn Thousands In The Process!


Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54

More Articles:


1. Marketing Trends from the Digital Frontlines By Lee Traupel
The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour:1. Publishers are finally starting to charge for branded content. It's still difficult to do, but we are seeing many newsletter publishers charging from $30-100 per subscriber per annum. And, most importantly, many people are finally starting to accept the need to pay for quality content.2. Contrary to popular opinion, the web's epicenter is no…

2. Top 10 Tools to TurboCharge Your Business Productivity By Donna Gunter
If I asked my clients about their most valuable commodity, without a doubt they would tell me that it's their time. Many are solopreneurs and are wearing the hats of CEO, CFO, Director of Marketing, Director of Sales, and IT Director, just to name a few. When they discover a product or service that helps them reclaim time, they feel they've hit the mother load, as time is money to them.I love to find new technology or new services that help automate my business or enhances my productivity an…

3. Internet Secrets Revealed - Six Easy Steps to Build a Website to Success By Phil Dunaway
Internet Secrets Revealed! Six Easy steps to build a website to success. How to start a business or improve an existing business.Do you have dreams of working for yourself or improving your company’s sales? Are you frustrated by all the hype about the Internet or have found that there’s too much confusing information, so you’ve decided to forget about it?Ever think the Internet revolution is passing you by? Ever think that you don’t know enough about the Internet to attempt to create a website…

4. Ecards as a marketing tool By Dessy Oundian
As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. The more creative you are in your marketing efforts, the more successful your business is. There are many ways to promote your business without spending a fortune. In this article I will describe one of the most powerful tools on the Internet – ecards!Ecards (electronic greeting cards) are a great example of efficient marketing…