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Today I was optimizing a couple new websites for search engines. I went through my list of optimization techniques. Keywords in page title? Check. Keywords in page headings? Check. Keywords in page file name? Check. Keywords in offsite link anchor text? How could I accomplish that? Since I usually don’t control if or how a website links to me, I began thinking for a solution. Part of Google’s ranking algorithm includes analyzing the anchor text of links that point to your website. Anchor text is the text that comprises a hyperlink. If I placed a link from my website to eBay’s laptop auctions — and used “discount laptops on eBay” as the link text - “discount laptops on eBay” would be the anchor text. Google takes the anchor text of a site’s backlinks, and uses it to determine how that site ranks for a given keyword. When you search for many well-known companies, they are at the top of the search results. Why is that? Part of the reason is because thousands of other websites have linked to them using the company name as anchor text. For example, if I wanted to link to eBay, the word “eBay” would most likely be the anchor text to my link. Aside from that fact that you know eBay is an online auction site - why would you search for the term “eBay”? Most of startup companies do not have the name recognition advantage eBay has. It is doubtful that people will search for your company name. That’s when an idea hit me. Why not include one or two industry keywords in your company name? That way, every time a website links to you, they will automatically include those keywords in the anchor text. Even if they don’t search for your company name, you’ll still receive the same effect. Time for a real-life example of this. I am working to create a Hyundai Tiburon performance and accessories information website that makes money off affiliate sales. Instead of naming the website “Tiburon World”, I could name it “Hyundai Tiburon Performance & Accessories”, and use the domain “hyundai-tiburon- performance- accessories.com.” By including keywords in the title of my new Tiburon website, every time a website links to me, important keywords - “Hyundai Tiburon,” “performance,” and “accessories” - will be automatically included in the anchor link text. Of course, you may want to create a more memorable name if this company or website is going to be large and advertised offline, but small information sites and directories can achieve higher search engine position using this technique. Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. SlotMachinesMastery.com. - Discover The Secrets That Casino Owner Are Hiding From You! Make Big Cash Playing the Slots! Best Affiliate! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. Tips on Creating Your Own Infoproducts By Jason DeVelvis Many people are stumped when it comes to figuring out what to write or say in their information products. They search for tips on creating your own infoproduct, hoping to come up with information that nobody else has ever used to create an infoproduct. Unfortunately, this is usually a fruitless search – just about anything you can imagine has already been written about. The tips on creating your own infoproducts that you need are how to create a product that is unique, and a product that your … 2. Getting Members For Your Community By John Layton If you read my first article titled BUILDING A BUSINESS WITHOUT ADVERTISING YOUR PRODUCT, then you should have at least some idea of the type on online community your visitors would be interested in. If you have not read it, reading it will give you a better understanding of this article.In this article, I will tell you some ways to get the word out about your online community. This is by no means a complete list. There are too many ways to grab peoples attention to list them all here. There h… 3. Rocket Your Online Business into the Stratosphere with Captured Leads! By Brian Ball NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads.The aim of any lead generation campaign is to build your mailing list. Internet marketers often say "the money is in the list", which is totally true. A list of responsive buying customers that trust you is worth its… 4. Marketing and Design to Get the Most out of Your Website By Brandi Carroll Once you have figured out your what your focus should be,think of ideas on how you would like to see your site and sketch out each page. Start with the home page; this page should be about 3-5 paragraphs long. It should state who you are and what you do and guide the viewer to the rest of the site.Keep in mind that the average web browser will decide whether to leave or stay on your site in the first 6 seconds! So get their attention, but don‘t scare them away! (See our other article on ho… |
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