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Avoid selfishness. It causes problems everywhere, and the e-biz world is no exception. To succeed, you must know your audience, care about them, and go the extra mile to meet them where they’re at. Maybe you’re brainstorming a new website: "My website is about me, my services, and my products" Maybe you don’t go around saying that explicitly, but it still might your subconscious attitude. Most of us can identify with the joke, "I’m not much, but I’m all I think about." Yes, you should think about your services and products – their benefits and limits. Think about yourself - your own limits as an entrepreneur. And if you want people to buy, think about these things in terms of your prospects.
Our pervasive selfishness, also known as bias, is hard to escape- a big blind spot to see around. The best way to get around it is to survey your prospects, and, if you can, watch their behavior around whatever you sell or do or make. For example, I’ve been planning to write an ebook about public speaking for six months now, but haven’t gotten to it yet. I knew it was further down my priority list, so I put an offer on my most popular public speaking webpages: "Answer this survey and I’ll send you a free copy of this $25 ebook when it comes out!" – I’ve got about 50 responses already. When it comes time to plan the book’s contents, I’ll already know what’s most interesting to my target market. Likewise, I did a survey when it was time to title my first alternative medicine book- I brainstormed about 100 of them, chose my 10 favorites, and let my online health readers choose their favorite. The one they preferred was the winner by far. It wasn’t even close. It also was NOT the one I liked. See? Maybe you’re writing copy: "I'm going to describe my offerings in the language most natural to me." Sometimes that works. If they’re looking to grab them with a particular flavor, you might use, for example, folksy language or tech-speak. But that doesn’t always work. What if they don't know your jargon? What if they don't know your favorite words and concepts? We get so comfortable with the words, phrases, and metaphors from our business and social circles, we forget not everyone knows them. You can keep your jargon if you define it. Otherwise, translate it into everyday language. Even better, find out what the most popular keyword equivalents are, and use those. Trust me as an experienced writer and public speaker. Too many times, I’ve been surprised to reap confusion where I swear I had sown clarity. I no longer underestimate how much my audience will misunderstand my meaning. The burden of clarity is upon me, not them. Maybe you’re building a website: "I'm organizing my website around my ideas about my business." That may work out just fine, but if when doesn’t, visitors get confused, don’t find what they're looking for, and leave without regret. On a website that’s new to them, there are only so many times they’ll click before they’re gone What you think about your offerings doesn’t matter if you don't know what your prospects need, what they care about, and what their problems are...
Your prospect may have the problem you solve but not be looking for your kind of solution, or they may not call the solution or the problem by the same names you do. Jargon again. Find out what they call it and how they think about it. Find out what they actually search for, and call it that on your website Make a bridge between your prospects’ minds and your own, and they’ll stream across in droves. Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. Why Real Estate Agents Need Their Own Website By Al Kernek It is difficult to for a real estate agent to be successful today without a Website. First, your customers and prospective clients expect you to have a Website, simply as a matter of credibility. Second, a Website is where you have an opportunity to promote yourself, your listings and your services to your local marketplace.Websites offer several advantages for real estate agents because they: Are available 24 hours daily, 7 days per week on a year-round basis Give you the same marketing clo… 2. Quality Not Quantity Will Help Your Bank Balance Rise By Graham Jones Two Internet marketers were in the bar of a hotel swapping stories about their online successes. Each were trading examples of their success, bragging how good they were at making money out of the web. That was until, the younger, less experienced chap said he wasn’t impressed by the size of the older marketer’s ezine mailing list.The older chap put his drink down and said: ‘Look, I know you’ve not been at this Internet marketing lark for very long, but you will come to realize that it is a nu… 3. Turn Your Email Sign-Off Into Results: Seven-Step Checklist for Success By Kathy Gulrich Okie dokie. The basics. What exactly is an email sign-off?Your sign-off is the part of your email -- with your name, company, phone, etc. -- that comes right after your text message.To be honest, I find most email sign-offs pretty boring. (And I find some of them pretty annoying!)Most often, however, I see lost opportunities.In this article, we'll be taking a look at how just a few simple changes to your email signature can make a BIG difference to your business.Let's explore....1 - No sign-of… 4. Aesthetics and Web Marketing By A.Charlotte Riley For four years I worked in the editorial department of a major Internet directory. My job required me to search for and review thousands upon thousands of Web sites. Oh, the horror!I could tell you about the company that misspelled its own name. I could rhyme off a list of sites that had no contact information. I could even show you the university site that had a navigation button reading "Course Summery." But I won't. Instead, I want to address the less obvious and the overlooked: Web … |
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