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I am a great admirer of businesses that serve and market to one or a small number of niches. It’s such a great business model and one of the fastest ways to grow a business. I know one marketer who develops websites exclusively for life coaches, another business that develops marketing programs for the spa and pool industry, and another business that specializes in providing tax services for clergy. And they’re all busy! When they develop their marketing materials, services, and products, they are able to speak to a very specific segment of the population. Niching allows them to “go deep” into the needs and problems of one particular profession or demographic. For example, clergy have very specific tax situations with their pay, housing allowances, and Social Security taxes. A tax preparer specializing in this market can market to a very specific segment of the population (members of the clergy) with a specific set of challenges (specialized tax rules applying only to clergy). I have also seen a similar service for truck drivers who have specialized tax rules, too. Recently, I have discovered a new medium aimed at one of my favorite niches—quilters. I have a confession to make…When I’m not helping my customers grow their businesses, I can usually be found stitching away on my sewing machine. (Hi, my name is Caroline and I’m a quilt-a-holic.) The new medium is an online Quilters News Network. A 24/7 internet based television network of quilting shows, tips, and, of course, advertisements for all the things quilters love. I heard about it from another quilter and as soon as I discovered it, my productivity dropped like a rock off the top of the Empire State Building. Did I mention it’s all quilting all day, right on my computer screen? What’s a quilter to do? The quilting community is a great example of a profitable niche. Whenever I go to my quilting group or participate in a quilting event, I pick up a new tip, learn about a new tool or pattern, or meet a new quilter. And we talk. A lot. “Have you been to the new quilt store?” “Have you seen this new tool?” “Have you tried this pattern?” Word spreads like a wild fire through the quilting community when we find something new that we like. The quilting niche is made up of 22 million happy quilters. It’s subdivided into any number of smaller niches—traditional appliqué, machine quilting, hand quilting, trapunto, redwork, etc. It is a hungry market—we can’t get enough fabric, tools, and patterns. What hungry markets can you tap into to build your business to the next level? Serving a niche is the difference between trying to find a needle in a haystack or walking into a room full of quilters and offering them a good deal on sewing machine needles. Which one will give the greatest return on your investment? How To Be Funny! - Earn 60% of $49.95 per sale! One of a kind niche e-book teaching people how to be funny in just 7 days flat! The Metal Plating Bible! - High Conversions Off Targeted Traffic - Great Niche With Little Competition. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. How to Explode Your Database Marketing And Back-End Sales To Increase Your Bottom Line Profits By Charles Longsworth Set up multiple simultaneous marketing campaigns with database marketing automation email software that get results exploding your internet business marketing while growing multiple optin lists, prospects consistent follow, increasing Back End Sales, and bottom line profits.When you don’t follow up your prospects or customers with additional information, you are allowing valuable customers and prospects to skip from your grasp, go to your competitors, and satisfied their needs, at the expense … 2. Planning Your Way to Success By Charlene Rashkow Whether you are a small company or a larger corporation one of the primary keys to success lies in preparing and following a good marketing plan. Why? Because you can have the most awesome product or service to offer, but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result.What a Marketing Plan Should IncludeAs you prepare your plan it should contain data and specifics pertaining to your company’s goals, the product or service you’re offering,… 3. Top 3 Ways To Dig Deeper In Your Niche Market! By Mark Kessler When you are getting into niche marketing, it is important that you dig deep and find the most burning desires of your target market. It's satisfying these "hot buttons" of the niche market that turn people into rabid buyers of your products.Luckily, it's easier than you think to identify the things people need most, no matter what market you are in. Here are a few ways to show you what I mean.The easiest thing you can do to determine what the common problems that need resolved within … 4. Getting Members For Your Community By John Layton If you read my first article titled BUILDING A BUSINESS WITHOUT ADVERTISING YOUR PRODUCT, then you should have at least some idea of the type on online community your visitors would be interested in. If you have not read it, reading it will give you a better understanding of this article.In this article, I will tell you some ways to get the word out about your online community. This is by no means a complete list. There are too many ways to grab peoples attention to list them all here. There h… |
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