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In search of the coveted search engine traffic? Yes? Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come. Skip them and the high search engine rankings that you work so hard for will never deliver on the true traffic potential. Imagine that you check your incoming email and there are two messages waiting for you. You look at the summary information for each and they appear as follows:
If you're interested in how to write killer ads, which message gets opened and which goes in the trash? It's obvious I know, but it's relevant. Test the search engine results for one of your website pages and here's what you'll find... The search engine results pages (SERPs) for the big 4 search engines (Google, Yahoo, Altavista and MSN) display information to their users by spidering your web pages and grabbing the text from various areas. When someone conducts a search and sees your web page in the results, here's what you can expect them to see: GOOGLE: Your title tag Your description meta tag Do you see the parallel between your web page's title tag and description meta tag in comparison to the "from" address and subject line in our email analogy above? The copy that you use in these tags becomes your advertisement to the world when your pages are displayed in search results. Since each of the top 4 search engines display your title tag first, take some time and think through what you want people to see. Offer benefits. Offer a solution. And when you write the copy for your title tag, use your targeted keyword / phrase at the beginning of the title statement. Search engines place a high value on the title tag. Your description tag (used by Google, Yahoo and Altavista) should serve as your call to action. Write your description in such a way that it compliments the title tag and motivates the searcher to click through to your site for the answers to their specific problem or need. Your targeted keyword phrase should be included once but not at the very beginning of the description. How important is it that your website name be included in the title tag or description meta tag? You can draw your own conclusions, but in my view it's not important. The link to your website will show people where they're going from the SERPs, and after landing on your site the URL in their browser along with your site's branding will help them remember where they've landed. Don't shortcut or poo-poo your site's title tags and description meta tags. When the day comes that you're ranked number one in your niche (and you will be), make sure that Google, Yahoo, Altavista and MSN display the information that will motivate searchers to click though to your site instead of the site listed just below you. It's your traffic. You earned it. Copyright 2005 Ron Hutton Bring Back A Lost Love! - Bring back the Love of your life, no matter how hopeless your situation appears. Ends loneliness, ensures happiness! Go Up Strong! - Increase Your Vertical and Teach Yourself to Dunk in a Matter of Days using this Revolutionary New System! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. So What If You Don't Have A Website? By Sean D'Souza Gasp! Choke! Gag! That’s how people react when you tell them your business does not have a website. So do you really need one?This article attempts to show you how you can use the internet (and websites) to maximise your business potential using simple internet marketing strategies.Hello, Mr. SupermanIf all you do is answer your e-mail promptly, respond to queries and conduct some sort of business over e-mail, you will be achieving more in one day than most websites do in a year!Life Without W… 2. Niche Marketing: Tactics to Use To Make Money With Niche Marketing By Karl Augustine Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in the online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. It is easy to find solid resources on the Internet that can teach you how to make money with niche marketing.Niche marketing online is a distinct segment of Internet marketing and is the quickest way to get maximum exposure if you know how to leverage the sear… 3. Cut Out the B.S. in Your Internet Marketing By Stephan Miller Are you getting disgusted with your results as an internet marketer? Staying up until two in the morning looking for that information that will give you that extra edge over everyone else out there? Slowly changing your goal of working for yourself into a dream again instead of the reality you once knew it to be?Think of the last great idea you had and never used. What made you give up on it? Not enough time? Not enough money to get it up and running? Did you think it just would' nt work? One … 4. What Big Pharma Can Teach You About Niche Marketing By Jeremy Hoover A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how “Big Pharma” (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to “create” a disease that they have the “cure” for.Regardless of how one feels about the pharmaceutical industry, the book does demonstrate one thing—the ability of thi… |
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