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Branding is about more than imagery – it’s the way your values are conveyed and received. As the principal mass media to interactively engage with your market, your website and online marketing should be a crucial part of that.That means making the experience work for your web audience. For your online presence to radiate your brand, your values must be inherent in all aspects of the user experience — from how your website is marketed, to its usability and accessibility. Brand values such as helpfulness, vision, forward thinking and responsive are over-used and too frequently under-delivered – particularly in cyberspace. But with the right use of technology and design, these values can be delivered at an individual customer level. The key is in usability and accessibility. Usability is often used to explain how someone navigates around a website. As such it incorporates user conventions and best practice. But while often this is no more than lip service, at other times such rules are used to stifle innovation and limit the organisation’s ability to express its values. So how can you move beyond such platitudes? First of all bear in mind that good usability starts before your visitor lands on your site. Meeting a client’s needs is the truest expression of brand values and that’s the best way to think about usability. So think about how your visitors are going to find you and what they will be looking for via search engines. A website then needs to meet the needs of all visitors. If it is designed correctly, most will not arrive through the home page but via internal landing pages as directed by search engines and email and off-line promotions. These pages must deliver in the first few seconds. They must: This is good online branding. Likewise give control to your visitors over how they receive communication from you. Emails are a good way of building up a loyal base, but use your data to provide a better service. Allow visitors to sign up to topics they are interested in, not just a single large email which they are unlikely to read. And keep emails short with brief headlines and links back to your site. Then use the information you have at your disposal to create a finely tuned email. If you have information about past visitor experiences such as their purchase patterns, use this to provide other targeted information to specific groups. For example, if you know they have been to see a certain exhibition, promote a related event to them. This should be done in a subtle way and always in support of the rest of your marketing message. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. PaidSurveysOnline.com - #1 Survey Site. - Join the #1 Get Paid For Your Opinion Affiliate Program! Highest Converting Site Online! Get Paid To Take Surveys Online. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. 8 Excellent Ways to Sell Your Back-end Products More Successfully! By William Johnston A back-end product is a product that you attempt to sell to your customers after they have recently purchased a related item from your business. Selling back-end products is an extremely effective way of boosting your profits. It is a lot easier to sell products to those who have already bought from you than to seek out new customers. Of course, it is extremely important that you have a steady flow of new customers but it is also important to keep up with older customers and always be looki… 2. One of the 'Golden Rules' of Internet Marketing By Richard Grady In my opinion, one of the 'Golden Rules' of Internet marketing has to be the following:'Once you have uploaded a website, you should leave it online forever - even if it is only making you a couple of dollars a month.'As long as you are covering the hosting and domain registration fees each year (maximum of a couple of dollars a month), then why take the site offline? Admittedly if the site is causing you hours of work every week and still only making you a couple of dollars income each month… 3. Year In Review: Top Ten Internet Businesses 2004 By Jon Evans The internet boom hit a high mark in 2004. With old standbys and new emergences, the top ten internet businesses 2004 show a variety of companies all with one thing in common: they have adapted well to the World Wide Web. Many companies have difficulties and struggle amidst the huge ocean of the internet, especially since it is quite difficult to maintain a personal face. The companies in the top ten have not only succeeded in the business sense, they have invaded out daily life and have becom… 4. Are You Willing To Pay The Price? By Edmund Loh Do you believe that there is a price to pay in anything and everything? I do. But I am not necessarily referring to monetary terms. I am not strictly talking about the dollars you hand out when you buy something either.You see, there is a price tag to everything we do.On the Internet, we have many so-called gurus (I do not like using this word but anyway...) telling other people that it takes little or no money to start an Online Business. True. However, what most people fail to see is the pr… |
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