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There are a couple of things I want to share with you this week, both based on my own experiences recently…. Keep a very close eye on your PPC advertising Over a year ago, I wrote a newsletter about how I had managed to save myself $750 a month by cancelling one of the pay per click advertising campaigns that I had been running for months and months. I spent some time tracking the conversions from the advertising and found that the number of sales resulting directly from that particular campaign were minimal and as such, it was pointless continuing with it. At the time I made a point of recommending to everyone that they keep a close eye on their own expenditure and track results carefully. Obviously I listen to my own advice and it occurred to me recently that one of my other pay-per-click campaigns may not be as lucrative as it once was. I therefore devoted some time to tracking conversions from this campaign and found that it had gone from being my main source of sales a few years ago, to now contributing hardly any sales at all. At the beginning of the month, I cancelled this campaign too and it has made absolutely no difference to my business turnover. The amazing thing is that this campaign was costing me nearly $2000 a month which is now money in my pocket :-) So why is PPC becoming less effective? It is, of course, impossible to say that PPC is actually becoming less effective and the fact is that it works for thousands and thousands of people. However, it has certainly become less effective for me and I think that the main reason is simply competition. When I first started the above campaign, there were no other advertisers offering a similar service to my own. Today there are something like ten different alternatives. This has two main effects - firstly it means that customers have a much wider choice and regardless of how good my service may be in comparison to the competition, some people are inevitably going to buy from one of my competitors. Secondly it means that the cost that each advertiser is paying for their exposure has increased considerably and this means that they have to either make more sales or increase their prices in order to make the increased advertising cost worthwhile. The above situation is one which is likely to affect pretty much all online businesses that use PPC advertising at some point. This is why you need to get your business to the point whereby you can comfortably turn off your pay-per-click advertising campaigns (if you ever need to) and still generate sales. This means spending time now building traffic from other sources. Believe me, the time I have spent over the past few years writing articles, getting good search engine rankings, building links and gaining strong affiliates and joint venture partners has certainly been worthwhile and has made the difference between me having a profitable business today and having nothing. Mac vs PC Something else that I wrote about last year was my dilemma as to whether to replace one of my Windows computers with an Apple Mac. I was forever hearing about how reliable they were and how pleasant they were to use and I couldn't help being tempted…. So last week, after months of deliberation, I took the plunge and replaced my old laptop with an Apple iBook. I have to say, it is one of the best computer purchases I have ever made! I don't have the space to go into detail here about the various features and benefits of the Mac but if you are like I was and keep thinking about buying a Mac but don't actually do it, take my advice, go and get one (even if it is a secondhand one from eBay) - I am sure you won't be disappointed. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. PaidSurveysOnline.com - #1 Survey Site. - Join the #1 Get Paid For Your Opinion Affiliate Program! Highest Converting Site Online! Get Paid To Take Surveys Online. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. 4 of the Top 5 Search Engine Benefits to Article Marketing By Tinu Abayomi-Paul You've probably heard by now that article marketing can help you build links back to your site.But there's a lot more to it than that. Articles aren't only good for leveraging yourself stronger positions in Google, Yahoo, MSN and the other big search engines, though that's what we'll be focusing on today. Keep in mind that learning a more balanced view of promotion and marketing with articles can help you reap all the perks with essentially the same amount of work.For now, let's start with fo… 2. Two Steps to an Investment-Free Online Empire By Joseph Pattison If you’re like most of us, you’re not on a budget that allows you to spend massive amounts of money on advertising for your Internet marketing campaign. With that in mind, let me show you a fairly simple two-step formula for profiting online with little or no investment.How much does it cost you to write an informative Internet marketing article? The only cost is a little time, but essentially it’s free. The key is to write as many articles as possible, not just one or two.After you’ve written… 3. Don't Tell Me What I Can't Do! By Mike Murray Have you ever watched ABC’s hit TV show Lost? My favorite episode was titled “Walkabout”. In it, we learn that the mysterious outdoorsman Locke was actually paralyzed from the waist down before getting on the doomed 815 flight which crashed and, somehow, gave him the use of his legs back.Locke was actually planning to go on a Walkabout, which is an outdoor adventure. But the leader, seeing Locke’s limitation, forbade him to go. Angrily Locke shouted “Don’t tell me what I can’t do!” We then fla… 4. Internet Marketing - A Leap Of Faith By Paul White Do you remember as a child having to do something you really didn't want to do because it was difficult?Was it music lessons? Or dancing? Or some kind of sporting activity? I am sure you can remember something that your parents really wanted you to do, but you rebelled against!With almost everyone there is something they tried, and failed to do as a child.Can you remember how good you felt, when finally your parents gave into your demands and let you 'give it up', but that feeling didn't last … |
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