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These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today’s sputtering global economy. 1. Don’t stop advertising because the economy is sluggish - increase it, as many of your competitors are foolishly slowing down and you can grab market share! Look at what Dell has done to Gateway in the last eighteen months – Gateway has lost 10-20% of their market share and are pulling in their horns, while Dell’s slice of the pie has grown bigger. 2. Negotiate aggressively with media sources – its tough right now for online and offline publishers to generate advertising revenue and they are being forced to consider any and all deals. Note the number of “house ads” being run by major portals like Yahoo and Internet.com, 20-30% of their banner ads or sponsorship buttons are promoting their own businesses. 3. It’s no secret that many ecommerce sites look like Amazon.com – it pays to mirror existing market leaders’ web site design. People always resist change and familiarity is one of key reasons why they shop on and offline in the same stores. 4. Niche marketing has almost become a homily – but it enables your company to leverage your marketing expenditures and R&D costs by concentrating on a narrow market segment. ToolLogic, Inc. (www.toollogic.com) is a wonderful example of a company that created/found a niche and then dominated it. 5. What’s unique about your company, services and/or products? When you understand this you’ve just created “brand uniqueness” – make sure you integrate these themes with all of your marketing; customers need to know what’s different about your company versus your competitors. Ben and Jerry’s Ice Cream (www.benandjerrys.com) did a wonderful job of developing brand uniqueness in a commodity market (ice cream) that enabled them to build a great company. 6. A key attribute for any successful marketing campaign is repetition – your company may not have the marketing resources of an Intel (their “Intel Inside” campaign far exceeded their marketing goals) but you do need to repeat your message and reinforce the branding and market awareness by touching your market segment via multiple reinforcing marketing processes; i.e. search engine ranking, print, opt-in e-mail, radio/TV, sponsorship buttons, newsletter inserts, etc. 7. Make it easy to do business with your company by offering pricing and terms of service that fit your client’s needs – Digit-Net technologies (www.digi-net.com) sells software and or ASP services to its customers by offering them terms of services that can be flexed to fit their needs, not the other way around. 8. Switching costs are high in this challenging market – companies and individuals don’t want to change their habits, as this can cost them more money. So, figure out how you can adapt your products and services to fit their needs to minimize their switching costs. Then, communicate this effectively via all of your marketing processes. Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Robert G. Allens Challenge. - 1 New York Times Bestselling Author Needs Your Success Story. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. 30 Different Ways To Promote And Advertise Your WebSite By Andrew Wroblewski There are literally thousands of things you can do to promote and advertise your website, here are just a few I have found to work for me.1- Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc. This may also answer some of their buying questions ahead of time. People don't want to buy products without knowing you will be there to help if they have problems.2- Ask people at the end of your copy why they decided not t… 2. How To Find Ideas For Creating Your Own Profitable Products By Charles Kangethe In this Article we look at the third competitive advantage of successful Internet Marketers - Creating Products.The main problem with creating products is not in the build process, but rather in the "Ideas Process."Product Ideas Come From NEEDS* New KnowledgeResearch at centres of learning gives rise to new theories that provide a wealth of ideas, for new products.* EmulationModification and copying of existing products and services is the most common source of new ideas for products.* EgoMost… 3. 7 PROVEN Ways to Get More Orders! By Samuel Indrajaya Your website is like an organic life form, it needs treatment to make it more appealing, compelling to your visitors.Turn Every part of your website to be a sales generating machine. Everything from your main page, pops up, tell a friend, etc should be able to work together and achieve the same goal which is making you PROFIT!Here are the things you can start right away to tune your website:1. Offer your visitors a FREE EBOOK.You can choose a specific topic related to your business, insert yo… 4. Sheep Spend and Lose, Leaders Make Money By Sopan Greene Remember that leaders spend more money on learning and growing, but they do their homework and work hard to make money.Sheep follow the herd blindly with their wallets open hoping someone else will will do their work for them. Jumping into the newest multi-level marketing program will drain your wallet and your faith in humanity.You're checking out internet marketing? Great! Just be sure to market what you're passionate about so you don't bail off the ship at the first sign of crashing waves a… |
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