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The Internet Contains Billions of Website Pages - All Clamoring for Attention With so many competing websites, it’s unlikely that yours could stand out among them. Until recently, you faced near-impossible odds. Search engine results lost the "little guys" in back pages, where no one ever looked. But Local Search is changing that in a dramatic way. Small stores and service businesses are gaining additional revenue from being found by locals who went to the Internet before deciding where to buy (70% of buyers, according to research by The Kelsey Group). Google and Yahoo are pushing hard to make their Local Search results as relevant as possible. (MSN is playing a catch-up game.) They’re under pressure to work out the bugs, so this rapidly accelerating trend becomes more reliable. The public wants to find information about products or services with the ease and speed they’ve come to expect from search engines. However, when people are ready to spend their money, they prefer to spend it close to home (where 80% of purchases are made). So the only suppliers they care about are those located nearby. A Google query for "plumber" that delivers 2.3 million pages does them no good at all. Buyers are Driving the Popularity of Local Search A person conducts a Local Search when they add a geographic term (like town, region, zip code) to their search engine query. The results (SERPS) only include businesses within that geographic area. For example, entering "Seattle + plumber" in Google only delivers a list of plumbing firms in Seattle. Those results are also displayed on a city map, so it’s easy to spot the most convenient ones. Unfortunately, not all of the plumbers who ought to be included appear in the results. Those businesses that are left out miss out. It’s also a drawback for the searcher, when they can’t find the information they’re looking for. Unfortunately, too much of what they get isn’t relevant to them. The quality of results are sure to improve as more businesses climb aboard. Relevance indicates how well the information a person expects to find matches what they actually get from their search. There’s still plenty of room for improvement. Even so, already Local Search queries make up almost 40% of all search queries. The Stages of Business Local Search Savvy You don’t want your enterprise left out of consideration when customers are making up their minds. Many more buyers rely on online information than on traditional methods, like newspapers and Yellow Pages anymore. Make Local Search an integral part of how you connect with customers, old and new. 1. Get listed in appropriate data bases so your business shows up in search results. Find out whether your operation is already listed in key places. http://www.localsearchresources.com/getlisted.html 2. A simple site supports the rest of your marketing efforts (but you don’t need your own website to start with). Realize that it’s not for making online sales, but to assist your being found - by the search engines, as well as customers. Even a small website builds credibility, and encourages additional traffic to your place of business. 3. Modify your website (if you have one) to rank high with Local Search. Learn how at http://www.localsearchresources.com Make your website useful, so it provides answers that your customers routinely ask about. Tell about your services, product brands and specifications, hours, payment methods, how to, etc. 4. Optimize your website for keywords and in-depth search terms. While a small business may show up in Local Search results, there’s a marked advantage to being in the front of the list. For example, in search results showing 30 rug cleaners, those closest to the top/front are more likely to be chosen. 5. Build your website into your store activities and business policies. Make it an extension of how you conduct special promotions, develop customer loyalty, and announce new products. Cause a Ripple in Your Community "Pond" Brick and mortar operations are often delighted to discover that the Internet is sending a steady stream of new customers, with little effort on their part. Capitalize on the convenient ways to connect to customers online. It’s said that there are only three ways to boost business revenue. 1. Increase your number of customers 2. Sell more to customers each time they buy 3. Sell to them more frequently Your Internet exposure can help you accomplish all three. It can also makes you a bigger fish in the pond where you live and conduct business. And that deserves your serious attention. Copyright 2005 Off the Page Rocket Spanish. - Cutting Edge Interactive Audio Course! High searches, check out learn spanish in Overture or Google. High conversions! 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More Articles:1. 10 Killer Ways To Make Your Online Testimonials More Believable By Rojo Sunsen 1. PICTURES Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.2. ELECTRONIC SIGNATURES Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.3. ONLINE AUDIO You could reco… 2. Information Products: the Changing Trends for 2005 By Fred Farah 2005 is a great year for affiliate marketers, as online businesses will continue to grow exponentially. 2004 showed a major transition to the type of products sold in affiliate markets.Did you notice all the other major changes in the Internet Marketing scene in 2004? Or did they pass you by, and you missed out on the opportunities to make money with the new types of products. EBooks are still the most popular type of information product being sold at this point. But lots of ground has been lo… 3. The Tao of Web Marketing By Michael Southon A few months ago I was watching a stream meandering back and forth across a flat plain in a high mountain valley. The stream reached it's destination - a small lake - but only after dozens of loops and curves. It occurred to me that Water and clever Web Marketing have something in common - they both follow the path of least resistance.Let me explain.Your first contact with a future customer usually starts with an email. It could be an Ad in an Ezine, it could be your Resource Box at the end of… 4. How To Take Advantage Of Your Competition By Rich Hamilton, Jr When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Your competition plays a large role in your business and in your marketing efforts, so don't ignore them.There is an old saying, "Keep your friends close, keep your enemies closer". In this case, your enemy is your competition. You shouldn't look at your competition as an enemy, but, as a guide or a valuable tool.Your competition can be an asset to your business. I want y… |
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