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If leveraging unique or proprietary information is one of your fundamental strategies to increase unique visitor traffic to your web based business then it is important to understand seven fundamental information perspectives you can use to give your company the edge it needs to effectively compete in the marketplace. As the internet continues to evolve and become more competitive, the dependency of the quality of the information you provide via your website becomes more critical to market niches. As information processors we rarely, consciously think about HOW we absorb all the information we take in via the internet. It is reasonable to assume that two of our six senses, vision and hearing, represent the most significant means used to absorb information on the web. Although seeing copy and hearing sounds coming from information provided, it makes sense from a strategic marketing perspective, to take a moment to evaluate how virtual information can be best absorbed via seven fundamental information perspectives. Seven Fundamental Information Perspectives 1) Information Exclusivity: * How unique, original or proprietary is your website information? * Infinite choices of common information equates to clutter and boredom. * The “value” of information provided is always unique to every visitor * Emphasizing the uniqueness of your information also gives it more worth 2) Information Quantity: * How much website information is too much? * Detail overload can quickly exceed site visitor’s interest levels * Volume of information provided should correlate with the breadth of the information requirements of your targeted market niche 3) Information Distinction: * How unique should your website words and terms be? * Markets and industries have distinct information terms and sayings * Try to “talk the talk” of your targeted market niche on your website * Distinctive information can be the critical purchase decision variable 4) Information Accuracy: * How accurate does your website information have to be? * Information accuracy requirements correlate to the potential liability of negative consequences that result from information incorrectness. * Earning the trust of your website visitors is an on going, consistent process 5) Information Timeliness: * How “current” does your website information have to be? * The speed of information delivery often adds perceived value * Often competitive advantage goes to the source with the “information shortcut” * Out-of-date information is often associated with poor customer service 6) Information Interactivity: * To what degree are website visitor responses critical to intended message absorption rates and communication effectiveness? * Maintaining a dialogue with your visitor equates to increased loyalty * Increasing dependency of visitor responses decreases broadcast effectiveness 7) Information Format: * What is the most effective way to structure your website messages? * Information absorption is best achieved in small increments * Simplifying the visual structure of your website information “invites” readership * User-friendly information navigation maximizes visitor website involvement Every web based business is vulnerable to new competitors within their targeted virtual market niches. There will inevitably always be someone else who can provide the same or similar product, service or information in a different way or via other creative communication tactics. Although different is not always better, as a virtual customer solution provider you are obligated to always focus, understand and improve your website visitor’s perceptions and their ability to “get your message”. Understanding the seven fundamental perspectives of information flow can make a significant difference in your ability to differentiate your virtual messages from the increasing bandwidth of information flow on the internet. Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. Why Some Webcomics (and Some Web Businesses) Are Successful By Mark Hansen When I was a child, I used to love the funnies.Oh, who am I kidding? I’m still a child, and I still love the funnies! I have the good ones all over my wall here in my office, and in my studio at home. I get my news bits from Doonesbury. I went into mourning when Calvin and Hobbes creator Bill Watterson called it quits.But just recently, I discovered webcomics. I especially like them because of the easy access. It’s like in my bookmarks I’ve created my own funny pages. Mostly they’re don… 2. 10 Deadly Joint Venture Profit Killing Mistakes By Gabriel Howes 1. Not sending out another mailingSending another mailing (to the subscribers who haven’t bought) will often bring 50% or so of the previous response.2. Picking the wrong mailing listRemember the 40-40-20 rule. 40% of your response depends on the right mailing list, another 40% on the right offer and 20% on everything else.3. Targeting visitors instead of buyersBuyers have always been and will always be more profitable than visitors.Let’s take it a step further. A client who buys from you two… 3. Online Sales: Sneaky Technique To Increase Your Online Sales Anytime By I-key Benney There are some smart and sneaky techniques that can help you increase your sales when executed properly.Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales.Most businesses pick a theme for their sale, like a Halloween Sale.Below are six unique online sales themes you could use:Nobody's Visiting Today SaleEvery online business has low visitor and sales day through the week. My days are Tuesdays and Thursdays.Y… 4. Repetition: The Secret to Visibility and Attention! By Charlene Rashkow Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again.” In fact repetition is the secret to visibility and attention. Whether it's a sales letter, press release or copy in your direct mailings, the strategies you choose often take trial and error … |
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