Internet Marketing: Are You Leaving Money on the Table?

Think of the benefits you’d gain from just a few of those powerful results.

What is the amazing activity that makes it all possible? Don’t groan when you read this: it’s networking!

This proven business-building activity is often overlooked or intentionally ignored because many people have preconceived – and inaccurate – notions about what it involves.

If the thought of networking makes you cringe, you’re not alone. Here’s what Ken McCarthy, founder of The System Seminar and one of the world’s foremost experts on internet marketing, says about networking: “When I hear ‘networking,’ I imagine myself at a Chamber of Commerce mixer with a stack of business cards, randomly saying hello to people and exchanging cards, and I feel a twinge of pain!”

And yet Ken didn't avoid networking; he found another way to do it. He attributes his remarkable success entirely to building powerful, mutually beneficial relationships. One of those relationships is with marketing legend Dan Kennedy. He met Dan at a workshop, made himself useful, and kept in touch. This informal style of networking eventually led to an extremely profitable business partnership.

Everyone, regardless of his or her personality, can find a way to network and reap the rewards. The trick is to learn how to do it successfully, and understand that the benefits make it well worth the effort.

David Garfinkel, internet marketing pro and founder of the World Copywriting Institute, said, “Networking is the one ‘soft skill’ in business that pays more dividends than knowing how to sell, how to write copy, how to grow businesses or investments, or anything else – if, that is, you know how to do it effectively. And there’s the rub – most people don’t.”

If you are serious about wanting to boost your bottom line, expand your business and get an immense advantage over your non-networking competition, follow the examples and heed the advice of top marketing pros.

They all use the power of networking in one form or another.

Self-published author and freelance writing expert Peter Bowerman said, "I haven't used much networking to build my copywriting and publishing businesses, but after reading how others have benefitted from networking, it depresses me to think how much money I've left on the table. Whatever you think 'networking' means, it's only one small part of the story. Discover all the facets of this misunderstood and underutilized tool, and watch your bank accounts rise."

Put as much effort into learning about networking as you do about any other aspect of marketing.

And stop leaving money on the table!