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Most people surfing the internet are looking for information. They aren’t necessarily out to buy anything. By giving them useful information, you not only entice the search engines to rank you higher due to your abundance of keywords, but other webmasters may find value in your site and they may link to it, increasing your popularity. You will most certainly receive more traffic as a result of offering information. In addition, customers will appreciate your helpful information. It is a well established fact that customers tend to buy from someone they trust. Obviously, helping them by offering free, valuable information on your site is a fantastic way to gain their trust. They will begin to think of you as an educator. One of the highest paid marketing consultants of this day and age and a marketing legend, Jay Abraham teaches this strategy. You need to educate your prospects on every aspect you can. Your product, you or your firm, the field and even related fields are all fair game. You might want to assume the prospect really doesn’t know anything about your field, and then bring them up to par. The best strategy is to offer a bit of valuable content directly on your website. It will be advantageous for you to find out what your customers really want to know and write about that. Give them a primer on the topic your product or service relates to. Free reports work excellent for this purpose and if you offer it on your website, you can easily set-up an automatic download system. As we’ve already discussed at length, this will help with search engine rankings, gaining links, and with grabbing your prospect’s interest. If you’re having trouble coming up with quality information to offer, start by including as much information related to your specific product or service as possible. Explain every last detail of whatever you are selling. Don’t leave any room for customers to ask questions. Remember, the best way to accomplish this is to try to put yourself in your customer’s shoes. What would he or she need or want to know? If you can manage to do that, you will always outsell your competition. If your price is low, explain why it’s so low. Explain why you offer the best value. Explain what your product or service will do for them. What will they learn? Will it save them time and money? Explain how. Your prospects won’t really appreciate what you have to offer them until you explain it to them. From there, you can dig deeper and include background information about your central topic. You can also include tips, insider information and further instructions. Remember, if your prospect doesn’t know about it, it will be much appreciated. Don’t take your knowledge for granted… For instance, if you have a resume-related product for a specific type of career field, offer free info about job interviews in that particular field. Provide details on careers in that field (explain what would they do everyday at work) and maybe even the best schools to go to for the field. You could also provide some helpful job hunting resources. You could easily generate dozens of pages full of high-quality content that the search engines, other webmasters and perhaps most importantly, your prospects themselves will truly appreciate. But, it isn’t wise to give everything away for nothing. You can put some of your more prized info in an e-book as a special report (even 10 pages is enough), a weekly newsletter, or in an email series. So in addition to all the stuff on the site, you can offer a free sign-up for people who want to receive your more “prized and valuable info”. If you offer some sort of software, allow customers to try it free for a short while. If you have an online course, give them a preview for free. The key is to trade this valuable information for your prospect’s name and email address so that you may follow up with them later. You could also offer a weekly, bimonthly or just a monthly ezine. These are email newsletters that you write-up with fresh content on a regular basis. Many people would gladly trade their name and email address for relevant, up-to-date information on a topic that interests them. Copyright © 2005 by L A Parmley. All rights reserved. Burn The Fat Feed The Muscle. - Diet & Weight Loss Secrets of Bodybuilders and Fitness Models: #1 Best Selling Diet & Fitness E-Book In Internet History! Reliant Sports Group. - Why Choose An Immitator When You Can Have The Real Deal! We Are The #1 Sports Handicapping Service on the Internet. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. A Frugal Internet Marketing Strategy That Works! By Myrna Greenhut So you finally created the website that your business or brand needs to market globally, but nobody is clicking on your site and the phone never rings. It seems that you have immediately become fodder for those other marketers to sell you their manuals about web marketing, but you might as well have spent your website development money on a gym membership.Quite simply, there are millions of websites on the Internet, and only a few can have top positions in a search engine. If your company is… 2. 10 Things the Work at Home Online Business Owner can Do to Improve their Search Engine Rankings By Mike Makler Search engine theory is great but most Web Masters Say Show me the Results. These 10 easy to follow tips are sure to boost your Page rankings for a Targeted Keyword or Phrase.Step 1 Use Keywords or keyword Phrases in the Title /Title Block If This were a Web Page The Text between the title and /Title headings would be 10 Things the Work at Home Online Business Owner can Do to Improve their Search Engine Rankings. http://ewguru.com/kw-suggestionStep 2 Use H1 and H2 tags with Your Keywords an… 3. Do You Really BELIEVE You Have What It Takes To Make Your Website A Success? By Michael Cheney Last week, on a cold, dark Friday night I stood barefoot outside a large exhibition centre in the heart of London preparing to walk the 3 most difficult metres of my life. Why were they going to be the most difficult? In between me and my destination was a bed of red hot, burning coals.I starting breathing deeply, reciting the mantra I'd been taught - "cool moss, cool moss" and took a step forward onto the coals. Before I knew it I had reached the other side and completed my first firewalk.It… 4. 5 Power Packed Viral Marketing Strategies By Michael Tee How would you like to have other people promoting your website and giving you additional traffic, with little effort on your part? You certainly do, right?This is called Viral Marketing and here are some proven strategies.Grant permission to others to reprint your articles on their website, ezine, newsletter, magazine or ebooks. Many publishers and webmasters are constantly on the hunt for fresh content. Write a good article, and many publishers will pick it up and use it for their content. Re… |
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