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Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales. Your benefit-driven headlines are your 24/7 sales team working for your while you relax your favorite way. Without them, your ezine ads, email promotions, special reports, eBooks, book and article titles, chapter titles, ezines and print newsletters, and Web site will not pull visitor attention, trust, credibility, traffic or sales. Headlines bring far more sales than the copy following them. Perhaps you are a skimmer too. Skimmers usually just read the headline. How to Use Headlines 1. EZINE ADS Many businesses write ads and place them in strategic ezines or Web sites. They lose contacts and sales because they don't use a benefit-driven headline at the top of the ad. For instance, "YOU CAN WRITE A PROFITABLE BOOK IN LESS THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES." Start with the benefit in capital letters. Make a free offer to get people to visit your Web site. Include contact information in hyper links. Make your ad 5-7 lines. Don't pitch what you are selling in the ad--this doesn't motivate. 2. SUBJECT LINE IN YOUR OUTGOING EMAIL Make sure your headline includes a benefit for the product, the teleclass, the seminar or service you are promoting. Over 50% of outgoing messages are never opened because the subject line doesn't inspire or stimulate the audiences' curiosity. So many professionals just put an announcement in the subject line such as "Upcoming Programs." Not specific enough, nor motivating enough to make me want to open the email. Here's a few winners: Quadruple your Sales in 4 Months with Articles Teleclass, FREE report: Online Marketing is 10 Times More Powerful than Traditional, or for an ezine, don't just put its name in subject line, put its feature article in with a abbreviated ezine name and .... 3. FREE SPECIAL REPORTS AND ARTICLES These 2-6 page informational, how-to pieces help promote your business Online. Send one every month or so to follow up your email group lists. Your article title is your headline. Best titles include a benefit and audience. People want to know what's in for them before they invest their valuable time to read it. Don't lose them with a weak title. Which of these are powerful? "10 Tips to Promote your Product with Flyers." "Shorten your Journey to Business Success with Teleclasses." "Want a Web Site that Turns Lookie Loos into Buyers?" Within the body of the piece use headlines to inspire and motive the reader to keep reading to get their questions answered. The reason they read your article is to learn how to solve their problem. Headlines organize and guide your reader to make it easy for him/her to read. With appreciation for your useful article they may click on your product or service to buy you offer in your signature file at the bottom. Within "The BIG 3 Marketing Machine" report, this headline pulls reader action: "Leverage your Sales Through a Short Headline." When you add zesty, power-packed headlines to anything your write or use to promote yourself and your business, you will attract your target potential buyers who evolve into buyers. Part two of this article is available; contact Judy@bookcoaching.com. Judy Cullins ©2004 All Rights Reserved Bring Back A Lost Love! - Bring back the Love of your life, no matter how hopeless your situation appears. Ends loneliness, ensures happiness! Poker Nutz Online Gaming Cash Course. - Make $44.72 per sale. Smoken 5.5% Convesion Rates Bring Great Profits. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. Give Me 10 Minutes and I'll Show You How to Promote Your Product Better! By Anthony Jewell The key to selling is to show and promote your product to prospective buyers. To do this you first need to start off by finding what you are going to sell and then learning everything you can about it. This is extremely important so that you can market it effectively and answer any questions from clients that come your way. This will also allow you to aim your marketing and hit your target for sales as well as finding a niche market that you can capitalize on.Especially if your business deals … 2. Improve Your Online Network With A Powerful Ezine By Mark Barnes Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more. As any good Internet "guru" will tell you, getting your name and product "out there" is the most important part of your success. So, the general rule is: Use as many strategies as possible.What I suggest is that you take this rule one step fu… 3. The Biggest Internet Marketing Mistake Victorias Secret Will Never Make By Joe Nicassio Victoria's Secret has about 1500 retail stores, a world class catalog, and according to Alexa.com, a website that is consistently in the top 100 websites on the plenet, as measured by traffic.They successfully merchandise multi-millions of dollars in lingerie, fashions, beauty products, and accessories.They sponsor an annual beauty show, and they sponsor events, with elegant supermodels like Heidi Klum and Tyra Banks, and get worldwide publicity from those events, on TV, newspapers, magaz… 4. If you Sell a Product, Use Online Marketing, Part 1 By Judy Cullins When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards—you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field. 1. Get a Low-Cost Web Site If you don't have a Web site yet, put it at the top of your goal list. You don't need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter.From your sales letter, you need a link to a secure plac… |
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