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What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to? If you don't know the answer to some or all of these questions you are effectively operating a website blind. This is like riding a bike blindfolded and expecting to arrive at the right destination. It's impossible and the likelihood is that you will crash, wreck the bike, lose pride and get left behind. If you don't know what's happening with your website or how people are using it and how they are finding it how can you hope to ever improve the site? Sure - you can rely on second-guessing or asking the opinion of a handful of people but that's hardly going to give you accurate information on which to base a decision is it? "Michael - I know what you're saying. It's true that I need to track what's happening but I don't have the X" X = Money? X = Time? X = Knowledge of where to start? X = Need, as I already do this? If you answered "Money" - this would seem to be a valid reason but you can get your hands on the basic information about how your site is performing for nothing (ask your developer or web hosting company for starters and they'll be able to point you in the right direction or check out the resources below) If you answered "Time" - I'm sorry but if that's the case why do you even have a website if you don't have the time to measure how it's performing? Would you behave the same way with your business? Thought not.. If you answered "Knowledge of where to start" then this is fair enough. To get started try these resources that will help you: http://www.cryer.co.uk/resources/websitetracking.htm http://www.netiq.com/webtrends/default.asp http://www.statcounter.com/ If you answered "I don't have the need, as I already do this" - congratulations - you get a week's free pass to the Smug Club. But seriously though - you might already get all the statistics about how your website is performing but do you spend time viewing them, interpreting them and most importantly - USING them? When was the last time you used the statistics about your website's performance to implement a change on your site and then track the results on subsequent statistics to see what effect it had? It's all gone quiet in the Smug corner... Feeling uncomfortable with all these questions yet? You should be. If you're not happy with your website you need to dig a little deeper and ask what it is exactly that you're not happy with. Did you set definite, time-linked and realistic expectations for the website's performance prior to starting out? If you're not getting the leads or sales you had hoped for you need to work out why this is the case - scratching your head won't do it. Tracking the performance of your site and viewing detailed statistics on how people use it won't give you definitive answers either - but it will propel you several miles in the right direction. You are the doctor and your website is the patient - you need to connect it to an ECG and start monitoring and recording everything. How else can you work out how to make the patient better? Or maybe you have the perfect patient who doesn't actually have anything wrong with them? CriminalFiles.org - Criminal Search Here. - Get Some Criminal & Background Revenue! Create Digital Backgrounds In Photoshop. - Create Digital Backgrounds in 5 minutes with Photoshop. Video Download! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. Who's Your Target Market By Tamra Forde I've often said that the best way to hit a business target is to firstly determine what your end result or outcome is, so that you can then work back from there and create a plan of attack.The same thing can be said for determining who your target market or ideal customer would be.If you don't know who your main target market is then how are you going to put in place a strategy to get their business.One of my target markets is people who from age 30 to 55 who are either working and looking f… 2. Analyzing Website Traffic By Zaak OConan Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start… 3. 12 Ways to Use e-Learning for Customer Acquisition and Retention, Part 1 By Dave Boggs Customer acquisition and customer retention are important issues for any company today. A simple definition of “customer acquisition” is the process of acquiring or obtaining new customers, and/or converting prospects to customers. “Customer retention” is the process of keeping, sustaining, and/or growing the relationship your customers have with your company and its products and services.These activities become more involved for business-to-business, value-added, manufacturing, and technology… 4. The "3 Big Points" to Selling Successfully on the Web By Glenn Ducharme Building a home internet business on the web can seem at times like an impossible goal for most people getting started because they are either not sure of what products they should sell, or how to build their internet business website so its effective enough to get the right targeted traffic to sell their products.If your new to the concept of starting a home business, I implore you not to waste time or your marketing budget until you have the tools and knowledge for creating a profitable inte… |
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