Flat Tires, Slow Leaks, and Online MarketingGet Internet Marketing News and Info on mps-internet-marketing.com. Flat Tires, Slow Leaks, and Online Marketing topic will increase your understanding on Internet Marketing News and Info. We at mps-internet-marketing.com only provide news, articles, information in Internet Marketing News and Info. Internet Marketing News and Info at mps-internet-marketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Does your online marketing campaign have a flat tire? Or is it more like a slow leak? Today my 16 year old son Fritz called on the cell phone from high school. Mom took the call. “Could Dad fix my flat tire during the day?” Of course I would fix it. And then it hit me. Knowing you have a flat tire is a lot better than not knowing. Unfortunately, when your online marketing campaign has a flat tire or a slow leak, it may take a while before you realize it or fix it. My e-book website has had a few flat tires and a few slow leaks. Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems. But I think I’ve repaired the flats and the slow leaks. I hope. Here’s my first online flat tire. When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss. As I remember, I was making a dollar for every 3 dollars I spent on advertising. What was the flat tire? Please take a look at my original e-book cover. It’s below. It was horrible. http://www.theworldsshortestexcelbook.com/HorribleBookCover.jpg Actually, my website didn’t have a flat tire; it was more like a car wreck. But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire. (There’s a reason why I earned only passing grades in art classes). I went cheap on the e-book cover and built my own. I took a fishing photo of myself and put it on a book cover. Not only did I have a flat tire, I had slashed all my tires with a knife, to save pennies. Then I found Vaughan Davidson at http://killercovers.com/covers and he did a professional e-book cover for me. Visit my new e-book cover shown below. http://www.theworldsshortestexcelbook.com/BookC.gif I think I changed the e-book cover in mid-December 2003, turned off my Google advertising, and took a holiday break. It was nice being away from email for a change. When I checked my email on January 2, 2004, I had sold 3 e-books. Using Excel to measure my conversion rates, my conversion rate during late 2003 was about .003. I was selling 3 books for every 1000 visitors. That was selling at a loss. After my new e-book cover from http://killercovers.com/covers and a week of web page changes, my e-book conversion rate rocketed to .009. A 300% increase. A profit. So keep a good lookout for the flat tires and slow leaks of online marketing. Using Excel to track your online marketing successes (or not so great successes) would be a great idea. Copyright 2004 Richard Kraneis 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. PaidSurveysOnline.com - #1 Survey Site. - Join the #1 Get Paid For Your Opinion Affiliate Program! Highest Converting Site Online! Get Paid To Take Surveys Online. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. How To Maximize Your Return From Internet Classified Ads By Donny Lowy Classified ads have been a long time staple of the mail order business. They are relatively low priced, and can attract plenty of attention when used correctlyThe same applies to Internet classified ads. They are a great resource since they are priced inexpensively in terms of their exposure, and can often be had for free.Online classified ads are often offered to advertisers for free to build traffic for the publisher.The publisher wants to create an audience of visitors who will come to his … 2. How Can You Can Go From Zero To Hero Overnight? Viral Marketing! By Michael Cheney Everyone has heard about viral marketing but what is it and how long will it survive?Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.From Zero To Hero - Overnight!When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of t… 3. Website Marketing: 10 Smart Ways To Profit In An Uncertain Economy By I-key Benney When the economy is booming, you may do well in your internet business.But how about during a slump?Here are a few website marketing secrets to help you profit during slow economy.1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.3. Cross promote your products and services with other… 4. Marketing & The Internet Radio Boom By Keith DeSantis Let’s talk about “radio”.Not “traditional radio”, but a new kind of radio that is quickly changing the way people will listen to audio content.As I write this article in Massachusetts, I am listening to a live radio broadcast from London, England.Every Friday I tune into “Science Friday”, a weekly online radio broadcast that discusses the latest scientific breakthroughs. As soon as a new show becomes available it is automatically downloaded onto my MP3 player as well as my hard drive.What I… |
||||
