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Blogs You can look into starting a blog for your site. A blog, if well maintained, takes a bit more work and upkeep than the occasional article, but the rewards can be considerable. Blogs can also be extremely useful in obtaining good listings in search engines such as Google. If you have a compelling, topical blog for your site and get it listed in a couple of feed sites, you have a great tool for generating both traffic and the oh-so-valuable links back into your domain for the search engines. The best thing about the blogs (and the articles) is the price tag - just a little bit of your time. Newsgroups and Forums A great way to establish an online identity and develop relationships with your potential customer base is by taking part in newsgroups and discussion forums related to your niche market. These tools can really help you communicate directly with your niche market and discover what their wants and needs are. For example, if you sell special baby products, spend some time hanging out in new mothers forums - that's where your target market's going to be! However, most newsgroups and discussion forums do NOT allow people to blatantly advertise in them. If you want to generate traffic through these sites, the best way to do it is to offer friendly, useful advice to people who express a need for something, and then include a subtle link to your business site at the end of all your messages. If people like what you say, they may decide to visit your site and check out your products or services. Viral Marketing Viral marketing tactics like the basic 'forward to a friend' type emails can be an extremely effective means of getting your name spread around. Viral marketing often lives and dies with its reliance on the gimmick or current craze. Viral programs typically work fairly well with humour related subject matter but these types of programs can be hard to sustain once the current craze is over and they have run their course. Banner Exchange/Ad Swaps Other online techniques like banner exchanges/ad swaps with other sites are also effective tools for getting some links pointing in. Typically however, it is often the web sites that are eager to exchange links/ads that are hurting for traffic and ranking worse than you are. However, if they are relevant to your subject and appear to be professional and on the up it isn't going to hurt you if you have the space to accommodate them. Refer a Friend A good way to drive visitors to your site is to ask your existing customer base to do it for you! There are lots of sites that offer free "tell-a-friend" buttons you can place directly on your site, in order to encourage your visitors to send e-mails to their friends telling them about your site. If your site offers a free opt-in newsletter, contest, quiz, or "tip of the day" -- in other words, any information that people will want to share because it's fun, valuable, or exciting -- include a "send to a friend" button in that feature as well. It's a great way to get the word out about your site to as many people as possible and there is nothing more powerful than a personal recommendation from a friend or colleague. Offer Free Content One of the best ways to make sure your site gets mentioned on other sites is to offer them valuable free content. Many online business owners are happy to get quality information to put on their site or in their opt-in newsletters so offer them some of the regularly updated content you've posted on your own site. By providing other site owners with free articles, product reviews, testimonials or advice columns, you'll be doing them a favour as well as increasing the exposure of your own site. Try to get your content published on popular web sites or in newsletters that have large mailing lists. Before you offer your content, do some research to discover how much traffic the web site gets or how many people subscribe to the site's opt-in newsletter. Try to find out which are the web sites most popular pages for your niche market, this is where you want your articles to be published! IMPORTANT NOTE: Remember, this tactic will ONLY work if you include your contact info and a link to your site at the end of every article! Emailed Promotions Email promotions are one of the top ways to attract qualified traffic to your site. People who have visited your site and signed up for your newsletter (or a contest or survey) are far more likely to buy than someone who has never heard of your site before. It's essential that you stay in touch with these people! Encourage visitors to frequently return to your site by emailing them attractive promotional offers, such as e-coupons or discounts on new products you're offering, notification of a sale or a contest you're running, or even free services or products you've decided to give away to a limited number of people! You can manage your mailing list and automate your email promotions using software like Vertical Response. To learn more about publishing an online Newsletter, visit our archives at: http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.html Affiliates Without a doubt, an affiliate program is the BEST way to increase your site's exposure! You can get your affiliates to drive qualified traffic to your site using ALL the free techniques we've mentioned so far, as well as other effective paid advertising techniques. You can literally get your affiliates to do ALL your marketing for you! Many affiliates go to great lengths to make sure their sites are highly ranked, and because they all link to your site, they boost your web sites search engine ranking as well! The best thing about affiliate programs is that you don't pay your affiliates anything for all the work they do unless they help you make a sale! It really is a win-win proposition: The more sales your affiliates help you make, the more money they earn as well. As always, in order to maximize your site's exposure, it's best to use a combination of the tactics listed above in addition to those detailed in last months issue here: http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.html For example, if you're sending out an email promotion, you may want to include a "tell-a-friend" option in the e-mail so that the people on your mailing list will send the promotion to others. If you have an affiliate program, ask your affiliates to post your articles and product reviews on their sites in order to help you build a reputation for yourself as an industry expert. Remember, when it comes to online marketing, there are two things you need to keep in mind: location and repetition. You need to get your web site mentioned as often as possible in places your niche market frequents if you want your site to be seen by as many potential customers as possible. If you think you could be doing more to boost your site's traffic numbers (and really, who couldn't?), start putting these Out of the Box ideas to work for you today, then sit back and enjoy all that free traffic coming your way! To catch up with previous issues of this newsletter, visit: http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.html Coming next month: · December 2005 - Customers - Converting Your Browsers Into Customers Coming up in the rest of the series: · January 2005 - Customers - Keep Them Coming Back · February 2005 - Customers - How To Reactivate Them Till next month. Justine Curtis Enable UK Internet Marketing Information and Resources Make your web site work smarter! Web: http://www.enable-uk.co.uk Email: info@enable-uk.co.uk If you have any questions about any of the topics raised or any other Internet Marketing issues, feel free to email me at Newsletter@enable-uk.co.uk I do my best to answer all emails or to cover the issues in future editions of this newsletter. Feel free to forward this newsletter provided that it is sent in its entirety with all links intact. To use this newsletter in any other format, please email for permission to Newsletter@enable-uk.co.uk Internet Marketing Tips Newsletter is a monthly publication of Enable-UK Copyright © 2005 Enable-UK. How To Win A High School Election. - Advice and ideas from over 1,000 high school Seniors about How To Win A High School Election. Blackjack Winning Secrets. - Ex Blackjack Dealer Tells All! Extatic customers. Amazing 7% Conversion Ratio. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. From Niche Marketing to Fragmentation By Stephen Pierce Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated “I don’t know the key to success, but the key to failure is trying to please everyone."Are you trying to be everything to everybody? Are you even trying to be one specific thing to everybody?Re-examine your marketing strategy and trim the fat and focus on very specific niche markets. Heck, go even further than niche marketing and fragment that niche to micro levels.For example th… 2. Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers By I-key Benney It is not enough to set up a website to promote your product.It is not enough to attract visitors to your website.So, what if they go to your website, but don’t buy from you, then what?But if you know the simple “magical formula” on how to convert them to buyers, then your sales will increase and you’ll be a shining success.If you want your visitors to become buyers, you must Create the environment to dispose them towards that.The internet marketing trick is to create urgency so people will … 3. Part Time Internet Marketing with A Full Time Approach By David Cooper The deluge of people wanting to make money on the internet has exploded in the past few years. It's getting to the point where anyone that has a computer has heard of or has been tempted by such income. From affiliate marketing to playing around on e-bay, "wanna-be" Internet marketers and online business entrepreneurs are abundant.This explosion has in part, been fueled by entrepreneurs that have "day jobs." Internet marketing and online business, "on the side" is commonplace with today's "day… 4. 12 Benefits of Internet Marketing for Your Business By John Simms 1. Far Cheaper and Much More Flexible Than Print AdvertisingThe Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.This is not to say that you should not use other forms of advertising at all – You can use it to entice people to visit your websit… |
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