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Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still, when someone tells them their site design needs help, they get offended. "I spent a lot of time building my own site!" is the reply. Here’s my reply... "So what?" It doesn’t matter who designed your Web site. If it isn’t cutting it, then it’s time to move on. On the Web, we have about seven seconds to accomplish ALL of the following: 1) Relay the message "Rest Easy" instead of "Get Out of Here NOW!" That’s a lot to ask from a site. But professional Web designers have the skills and talent to deliver. How do you know if your site design is the cause of your suffering? How do you know if your visitors are rolling their eyes instead of smiling? Ask! ACTION STEP 1 Is the quality of your Web site design as good or better than your competition? Visit your competitors’ sites and see for yourself. If they are portraying a more confident image than you, chances are good that you need a redesign. What do your visitors think? Conduct a survey and find out. You can use a simple and free tool found at http://www.surveymonkey.com to set up a survey. Post a link to the survey on your home page so your visitors can offer their opinions. ACTION STEP 2 Whether you designed your own site or your cousin’s 16-year-old nephew did it, you have to dump your pride and focus on your site design from a business prospective. Don’t shrug off what others tell you about your site design. Taking offense will only hinder your business growth and cause you to maintain an image that discourages consumer confidence in you and your business. When you get honest feedback about your site design, be honest with yourself and look at the information logically instead of emotionally. ACTION STEP 3 If you find that you do need a site redesign, don’t pout. Take action! Start reviewing Web site designers' sites. Contact a few designers and ask for quotes on your project. If you have the skills to follow someone else’s work, you can save money by having the designer create one page. You can then set up the remainder of the site yourself. Ignoring the fact that your site design is causing a decrease in sales is simply not smart business. Taking measures now to change your online image is the first step to impressing your visitors and boosting your cash flow in the years to come. Copyright 2005 Diane Hughes ErrorDoctor: 5,000,000+ Users Worldwide! - Add ErrorDoctor to your Review Site and watch the sales come in! Email 2,900,000+ Recipients Daily! - 100% Spam Free Targeted Bulk Email Service! Instantly Increase Your Sales by 1900% Guaranteed! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. Powerful Ads and Website Material—Learn from the Best… and the Worst By Alan Boyer Can you learn to paint like Rembrandt without experiencing how Rembrandt did it? The same goes for learning marketing and sales techniques that work.I’m always amazed by the responses I get from many of my business coaching clients, and sales and marketing clients when I ask them to keep copies of the best and the worst ads and websites they’ve seen. I don’t think I’ve ever found a client that had been doing it before. And when asked them to start keeping copies and learn from what they see t… 2. Providing Information Will Boost Your Web Site By Graham Jones I was at a meeting the other day when one member of the audience came up to chat to me after I had given my presentation. 'I agree with what you told us,' she said, 'but it only applies to some people. After all in my business there's nothing I can turn into an ebook.' Within a minute of chatting to me she had developed two ideas for ebooks.Now, I'm not saying I'm some kind of miracle worker. However, often I discover that many people who run their own business can't see the wood for the trees… 3. Customers – Attracting Them Part 2 – Out Of The Box Ideas By Justine Curtis BlogsYou can look into starting a blog for your site. A blog, if well maintained, takes a bit more work and upkeep than the occasional article, but the rewards can be considerable. Blogs can also be extremely useful in obtaining good listings in search engines such as Google. If you have a compelling, topical blog for your site and get it listed in a couple of feed sites, you have a great tool for generating both traffic and the oh-so-valuable links back into your domain for the search engines… 4. Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business By I-key Benney A joint venture is when two or more businesses join together to work on a project for a set period of time.It is an important internet marketing strategy that you should do.Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share.The following are ten online joint venture ideas:1. A simple joint venture would be exchanging text links or banners wi… |
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