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They hang around your web site. Not buying, just lurking. Checking out what you're doing and what your target audience is doing. They wait patiently looking for any opening you may accidently give and then they strike. Who are they? Your competitors and they're going after your customers but you can avoid hearing the theme from "Jaws". How? 1. Ask Your target audience may or may not like your web site. The same goes for your newsletter, products, services, affiliate programs etc but the only way to know is to ask. The feedback you get from your customers can show you things you may not have been aware of or emphasize what you already knew. Either way asking for their input not only helps you but makes them feel more connected. A major step to building a good relationship. 2. Stay In Touch Contact your customers on a regular basis. Offer them a free e-zine subscription. Ask if they want to be updated by e-mail when you make changes to your web site. After every sale follow-up to see if they are satisfied with their purchase. 3. Friendly Web Site Make your web site easy to navigate. Have a Frequently Asked Questions (FAQ) page to explain anything that might be confusing. Use an electronic survey to find out how to make your web site more customer friendly. 4. Easy And Free Communication Make it easy for your customers to contact you. Offer as many contact methods as possible. Hyperlink your e-mail address so people won't have to type it. Offer toll free numbers for phone and fax contacts. Getting in touch with you should never turn into a Kafka novel. 5. Teach Your Employees If you have employees, make sure they know and use your service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual since each person has different concerns, needs and wants. That goes for your employees also. Give them guidelines but encourage them to come up with their own ideas for customer satisfaction. 6. Impress Give your audience more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses or discounts to those who make a big purchase. One simple way to impress your customers is to follow through. If you say you're going to do something, by all means do it. Broken promises can lead to bad feelings. 7. Above All, Be Nice Always be polite. Use the words Please, Thank You, and Your Welcome. Be polite to your customers even if they are being irate with you. We're all human and nobody likes getting yelled at but stay calm, admit your mistake and apologize. Move to correct the mistake quickly and make it up to your customers in a big way. This approach will satisfy the majority of people. Why? Because most customers just want an acceptable resolution to their problem. A little humility goes a long way. Follow these steps and watch your competitors swim off into the horizon... with empty stomachs. Avoid The 10 Biggest Divorce Mistakes. - Find out how to avoid making common costly mistakes during divorce and save thousands of dollars. Home Buyer Defense Guide. - Real estate insider advice to help homebuyers avoid common mistakes when buying a home. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. How To Use the Multiplier Effect in Web Marketing By Michael Southon One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet.How does it work?The Multiplier Effect occurs when your marketing technique either:A) replicates itself over and over again, or B) feeds into other marketing techniquesA classic example of the first kind of Multiplier Effect is the Free E-Book.Ten people download your Free E-book and offer it from their websites. Those t… 2. How To Write Effective Safelist Headlines By Denis Whittaker Your headline is the gateway to your advertisement. It will either entice your reader to continue reading, or turn them of before they've read a single word about your product. A good headline translates into leads.Headlines are the first thing the eye falls on. If it loses your reader's attention, you automatically lose a potential lead. This translates into a single fact: your headline is what sells your product. An effective headline will be impossible to resist, and it will force the read… 3. A Simple 8 Step Formula For Testing Your Headlines By Edward Green I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don’t know. They are successful because they TEST every advertising campaign they embark on first before they start spending "big" money on effective forms of newsletter and ezine ads.Ezine AdsPlacing ezine ads is one of the most effective form of advertising on the Internet today purely because you can advertise/market exactly to your target groups.But if you don't know whic… 4. Convey Website Credibility Authentically! By Charlene Rashkow Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site can be even more of a challenge.Integrity From a Distance!Because a great many designers, developers, web masters and business owners in today's ma… |
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