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Web marketers see it all of the time. Companies of every size and description still have unrealistic expectations with online marketing. Many can be described as web wannabees because they have no clear objectives for the Internet. There is also no vision or concept for being on the Web, other than a vague and urgent perception that “I’ve got to be on the Web now.” This is the web wannabee syndrome and if unchecked it can be disastrous for a small business. Ill-conceived, poorly-executed web sites have very little chance of success when there are so many sites being launched with an astute e-commerce strategy, good search engine optimization, aggressive promotion, attractive interactive tools and more. As a result, the web wannabee needs to shift thinking to a dynamic approach that is creative, innovative and strategically sound. Any effective marketing strategy requires the deployment of a strong, mission-driven plan. And the Web is no different. Here are some questions to ask: 1. What are my company’s goals and expectations from the site? Direct sales? Customer service? Image building? This sounds simple but the answers can drive the site in entirely different directions conceptually. 2. Is my web budget realistic to achieve the goals I’ve established? It isn’t enough to invest in a good design that is compelling, interesting and downloads fast. This is important, but funds should be allocated for effective, ongoing marketing and promotion, Without it, the site will die. 3. Am I willing to “stick it out?” The web site should evolve as marketing conditions and customer relationships develop. Success on the Web is often measured over an extended period of time. Overnight web success is elusive. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing By Jim F Green Returns had been steady since I created www.howtoproducts-xl.com back in December 2004. Steady, but not spectacular, so I decided to conduct a survey.What I did was to mail those visitors who had taken up my freebie offer but hadn’t made a purchase. They were presented with three optional price bands for each of ten products and asked to tick the one that best reflected value for money for each individual creation.The market spoke up and it was clear that I was in danger of over-pricing.Howeve… 2. Online Networking: 8 Advanced Tips to Becoming an Expert Using Social Networking Software (SNS) By Leesa Barnes Networking online using social networking software (SNS) has risen in popularity. However, as the hype dies down, so too does people's enthusiasm for using these websites.How can you continue to leverage the power of SNS and still find clients, get leads on job openings and develop joint ventures, all while keeping yourself interested in using these websites? You need to develop your expert status using advanced tips so that business and jobs fall into your virtual lap. The advanced tips provi… 3. Internet Marketing, Fact Or Fiction? By Adam Buhler I'm sure you've seen it before, your inbox overflowing with promises of making millions in the span of a few weeks. If your like me you have these "opportunities" safely tucked away in your recycle bin faster than you can say "Spam",but all the while in the back of your mind is that ever-present question, "What if?".What if hidden among the tidalwave of "Get Rich Quick" hype is the one chance for you to turn your life around and take control of your future?I won't lie to you, almost all of t… 4. Idiotic Marketers Who Waste Time Should be Shot By Gary Huynh Ok, that's a little harsh for a title but you know what?Sometimes I feel like pulling my hair out when I think about this phenomena.You see...I have a free advertising section in two discussion boards which I administer. It's just a section where people can blatantly advertise their sites or affiliate sites.I never use them but it seems to keep many people happy.Here's my observation:My friend runs a whole forum dedicated to these people looking for a quick fix. If 'these people' refers to you… |
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