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It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence? Most interactive marketing types, whether they are agencies working for/with clients or in-house personnel, typically just measure a company's return for a specific process or period of time. Many never think to actively monitor what a company's competitive position is vis-à-vis Search Engines or Directory Listings, the number of links they have pointing back to their web site or what type of "net buzz" is being generated (positive or negative) via the Usenet/Newsgroup community. In short, its digital warfare and the fog of war is obscuring the battle lines. Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it's using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:
Usenet/Newsgroups can in fact be an extremely valuable resource for unearthing competitive intelligence about a direct competitor's products or services; "Usenet/Newsgroup mining" certainly works well for United, IBM, Microsoft and many other corporations. These digital touch points fill in competitive intelligence gaps and you don't need to have an advertising budget in the 4-6-figure range complemented with a large staff to consistently monitor your competitive position. You can do much of this by hand, and/or use free tools offered by many of the search engines or portals (small plug: we offer a free and low cost Competitive Intelligence service via our web site). But, be forewarned, if you don't use some technology to leverage yourself, it can take a great deal of time to assess these metrics, but well worth the effort. In the end, you will know what your online market presence is and be armed with actionable business intelligence that enables you to understand how to maximize your marketing dollars by knowing where you need more of an online presence. And, most importantly as Sun Tzu once said, "if you know your enemy and yourself, you will win every battle." Sound advice from a master tactician who had no idea his pearls of wisdom would be shaping the digital age! Create Digital Backgrounds In Photoshop. - Create Digital Backgrounds in 5 minutes with Photoshop. Video Download! Rv Publications.com. - Quality online assistance for buying a new or used Rv, purchase publications to help you along your buying adventure. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. The Vital Tools To Marketing Success By Damon Smith Special Article Report: Theses Keys Work!Many times over the past few years I have had subscribers and business partners ask me why and how I am able to not have a day time job and work from home fulltime when they are doing the same thing and still are caught up in the day to day grind?Simple Really, The article I write below will help you understand how to suck in profits without having to spend your life savings to do it. Many top names in marketing and advertising ask me why I dont put all… 2. Building An Effective Banner Campaign By Brian Hawkins Banner advertising can dramatically help you increase traffic to your web site. Banner advertising can be a very cost effective marketing solution and can help you to gain access to millions of internet users. It can also prove to be a huge waste of time, even creating a net loss rather than increasing your bottom line. So we'll try to guide you onto the path to true results and a very successful Internet Marketing campaign using banner ads. First things first: What's it going to cost you? As… 3. Ways That You Can Make Money From Your Online Business Model By Evelyn Lim If you are convinced by now that you wish to do an online business and would like to find out which business models are available, this article is written specially for you.The different avenues that you can make money are:1. E-bay modelGot junk or an interesting product to sell? No problem! Hop on to http://www.e-bay.com. There are millions and millions of visitors each day to the site. Just create a free account and you are ready to start.2. E-Affiliate/network marketing programsYou earn … 4. Mortgage Marketing: What To Expect From Your New Website By Anthony Urso The day has come for your new website to go 'Live'. After tweaking this and changing that you are finally ready for the herds of potential clients to bombard your website with promising loan applications. While you sit by your email program for a few hours waiting for that first application to come through, you realize that there is more work to be done.The first step that should be taken is setting your short term and long term goals. This can be as simple as writing two sentences on a sheet … |
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