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1. Not sending out another mailing Sending another mailing (to the subscribers who haven’t bought) will often bring 50% or so of the previous response. 2. Picking the wrong mailing list Remember the 40-40-20 rule. 40% of your response depends on the right mailing list, another 40% on the right offer and 20% on everything else. 3. Targeting visitors instead of buyers Buyers have always been and will always be more profitable than visitors. Let’s take it a step further. A client who buys from you two times is twice as likely to buy as someone who only buys from you once. Why ? Because they have more of a relationship with you. 4. Not sending the endorsement e-mail through a spam check service before rolling it out According to research done by Time magazine, a mind-numbing 40% to 70% of all e-mail is being destroyed and deleted by spam filters. The problem with that is that a lot of legitimate e-mail is getting eaten by those filters, including endorsed mailings. And that sometimes means a massive loss in profits. If you have a mailing list of 30,000 strong, that means that under certain circumstances, 12,000 to 21,000 potential buyers won’t even receive your endorsement. By correcting the problem, you may be hard pressed to find something else that will make such a positive impact on your bottom line in such a short amount of time. Listen, I don’t know if the percentages quoted by Time magazine are still accurate, and to what extent, but the fact remains that those filters are routinely destroying a percentage of your profits. Use a good spam check service and you will increase readership. 5. Not testing the mailing (or JV) Testing is a risk-reducing activity. If you don’t test, you are literally playing Russian roulette. Always send the test mailing to the best names on the list. 6. Not making it easy for clients to buy If you are offering a high ticket product or service, giving your clients the option to purchase with multiple payment options or multiple credit cards can definitely boost response. 7. Mailing JV proposals or endorsements so they arrive on the wrong days Mondays and Saturdays get the worst results. The best days for your prospects to receive your mail (or e-mail) are Tuesdays, Wednesdays and Thursdays. 8. Sending the mailing out to a desensitized client base Many online publishers make this mistake. It seems like every other day they have another product of the year to sell or endorse. This eventually (and in some cases, rather quickly) desensitizes their prospects to all their offers. In fact, I wouldn’t be surprised if some online marketers had more and more trouble getting the same kinds of results than they used to get. The reason is simple. Their subscribers have not only lost faith in the fact that the list owner doesn’t have their best interest at heart, but also they will simply avoid reading their newsletter. That equates to a massive loss in readership. Make it worth their time, and they will definitely take the time to read your e-zine. 9. Sending an endorsed mailing without knowing the conversion rate or visitor value Some partners endorse others without even knowing their visitor value. They are flying blind, and usually get hit hard. Savvy marketers won’t want to pitch their customer base more than they have to, and they definitely won’t endorse you unless they have reasons to believe that they will be successful with the mailing. 10. Doing a JV with an endorser that has a small (or no) relationship with his / her clients. Relationships make up the biggest factor in sales. In JV endorsements, relationships are everything. Always partner with list-owners that have a great relationship with their subscribers because the stronger the relationship, the stronger the endorsement, and the stronger the endorsement, the more sales you’ll make. Royalty Free Coaching Products. - Keep 100% of the profits by selling your own royalty free coaching products! Type At Home - Converts All Traffic Ez. - www.type-at-home.com/affiliates.html - Stop wasting your time for Tiny Profits! Try it and See for Yourself! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 |
More Articles:1. Five Top Tips For A Prosperous 2004 By Steve Shaw According to many market forecasts, 2004 is likely to be a buoyant year online. These are my top tips for making the most of it, and ensuring a happy, healthy and prosperous 2004.1. Seek out new markets and niches, and make them work for you.This is a simple technique to find profitable niches for your business. Download the free Good Keywords software from goodkeywords.com - this is a virtual crystal ball into what you should be selling online. Find keywords that have a high number of searche… 2. Network Marketing: The Best Business Model for Success By Anne Ahira Network Marketing is the most outstanding business opportunity because it allows the average person to achieve extraordinary results with the power of leverage: leverage of time, money and resources. Network marketers can open a business with very little financial investment and, with commitment and hard work, they can find great success.Leverage of Time:The power of network marketing is that marketers are not only using their talents and skills to grow their business, they are building an org… 3. E-marketplace – Facts and Fictions By Nowshade Kabir Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost-cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. With the collapse of stock market, it did not take much time for burgeoning B2B marketplaces to come to a screeching halt!When in 2001 high profile marketplaces like … 4. Lead Me On - Learn About Internet Marketing Leads By Mal Keenan Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. As an offline example, new insurance and car sales people are frequently asked to compile lists of their friends, families, acquaintances, and so on. This list is used then as a lead builder - something to get the ball rolling towards that first big sale. The online world is no different. Every for-profit web site needs a steady flow of internet … |
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